Lead Product Adoption Strategist, Mid-Market

Responsibilities

• Drive growth by scaling the adoption of Reddit's lower funnel ads products, increasing advertiser engagement and performance revenue.
• Develop and manage programs to support product adoption across Mid-Market (MM) advertisers and sales teams in North America.
• Identify critical insights, themes across your managed verticals and synthesize them into actionable recommendations for Sales, PMM, and PM.
• Work with top opportunity advertisers to activate and grow strategic product opportunities.
• Collaborate cross-functionally with Sales, Product Marketing Management (PMM), Revenue Strategy & Analytics (RSA), and Product teams to ensure seamless knowledge transfer and alignment of strategic goals.
• Equip sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products.
• Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development.
• Report and measure progress to goal, identifying and executing steps to accelerate outcomes. Use automation tools to build reporting outputs and maintain a consistent reporting cadence to Sales leadership.

Qualifications

• 7+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries.
• A strong background in product adoption, account management, Go-to-market strategy, and sales strategy within the digital advertising industry.
• A strong understanding of lower funnel performance ad solutions, including Signals, automation, ads measurement, and optimizations.
• Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.
• Proficient in Google Suite and Salesforce.