Lead Product Adoption Strategist, Mid-Market

Responsibilities

• Lead efforts to scale the adoption of the company’s lower funnel ads products, driving advertiser engagement
• Develop and manage programs supporting product adoption among North American Mid-Market advertisers
• Synthesize vertical insights into actionable recommendations for Sales and Product teams
• Engage and activate strategic product opportunities with key advertisers
• Collaborate with cross-functional teams to ensure alignment on strategic goals
• Equip sales teams with knowledge and tools for effective positioning of ad products
• Advocate for advertiser needs and provide feedback to improve product offerings
• Measure and report on performance progress, adjusting strategies to accelerate outcomes

Qualifications

• 7+ years of experience in digital advertising, sales, marketing strategy, or operations
• Strong background in product adoption and sales strategy within digital advertising
• Deep understanding of lower funnel performance ad solutions and their optimizations
• Proven ability to collaborate effectively with cross-functional teams
• Proficiency in Google Suite and Salesforce

Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k with Employer Match
• Global Benefit programs for lifestyle, professional development, and caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave