Lead Manager - Media
Women of the Vine & Spirits · New York, NY · 1 wk ago
Project Management$140k–$160k/yrFull-time
Main Responsibility
- Own end-to-end media strategy and the paid ecosystem across our US portfolio-defining channel mix, investment allocation, and performance expectations
- Translate brand strategy and audience insights into effective paid plans that drive consumer engagement and commercial impact
- Lead our Media AOR, including scope, performance, and fee governance, ensuring strong delivery and accountability
- Drive performance through audience strategy, testing, and continuous optimization-embedding learning across brands
- Integrate paid media across owned, earned, influencer, and CRM activity to deliver connected campaigns
The Ideal Candidate
- Experience developing and delivering integrated media strategies across digital and offline channels
- Strong understanding of how paid media drives impact within a broader consumer engagement ecosystem
- Ability to use data and insights to shape audience strategy, planning, and optimization
- Experience managing agency partners and media investment with commercial rigor
- Strong stakeholder management and influencing skills across teams and seniority levels
- You're a strategic thinker who thrives on turning insights into action. You're curious by nature, and drive to champion digital transformation and test new approaches.
- You have 7-10 years of experience, either at an agency or client side.
What we can offer you
- A competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- A generous vacation entitlement.
- Comprehensive Private Healthcare that includes Medical, Dental & Vision.
- An Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Life and AD&D cover is a multiple of three times your annual basic salary.
- A product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
- The opportunity to claim funding each year for a charity or charities for which you have raised money, volunteered your time or personally donated.
- Learning resources to help you be your best self.
Salary Range
The salary range for this role, based out of our NYC office is $140,000 - $160,000.