Lead Generation Specialist Home Improvement

Responsibilities

• Follow up with existing customers and “work the neighborhood” to develop reviews, create testimonial videos and get referrals.
• Prospecting, generating, qualifying, processing, and following up on leads, and appointment setting for outside sales team.
• Nurture ALL outbound / inbound sales lead campaigns.
• Marketing automation & funnel implementation.
• Inbound/outbound telemarketing, texting & email.
• Networking with 55+ communities.
• "Grassroots" networking & canvassing.
• Neighborhood events.
• Foster positive relationships with current and develop potential business partners (JV’s).
• Implement & Monitor all social media & digital marketing programs.
• Regularly interact & answer questions from online & social media prospects.
• Research and identify prospective new Markets & Customers.
• Home show & event co-ordination.
• Effectively communicate and present the EI product solution and value proposition to customers.
• Provide consistent, concise, accurate and timely weekly/monthly sales lead gen activity reports to management.
• Work collaboratively in a team environment and independently.
• Solve complex technical integration solutions and issues.
• Demonstrate a commitment to the technology industry, staying educated on new regulations, product solutions changes, innovations and trends.
• Achieve sales lead gen and appointment quotas.

Qualifications

• A high school diploma or equivalent degree is required.
• Ability to prioritize and manage several milestones and projects efficiently.
• Experience planning large-scale marketing implementation.
• Experience working with a diverse team and promoting a positive brand image.
• Must possess excellent communication skills both oral and written and be skilled in "Selling via Phone" successfully.
• Show a proven track record achieving sales lead gen and appointment quotas.

Preferred Experience

• 2-3 years of sales telemarketing experience in a home improvement.
• Experience with lead generation and marketing automation software.