Lead Generation Specialist

Key Responsibilities

• Identify and prioritize prospects using CRM and prospecting tools (e.g., Demand base, LinkedIn Sales Navigator, etc.) and market intelligence research.
• Execute outbound outreach campaigns across email, digital, and social channels aligned to target segments and buying signals.
• Personalize messaging using AI responsibly while maintaining authentic, human engagement.
• Qualify opportunities using defined criteria (need, value potential, strategic fit, and readiness) and progress only seller-ready leads and/or lead lists.
• Deliver clear, high-quality opportunity summaries and recommend next steps to Sales Managers to enable effective follow-up.
• Partner with sales leadership and Commercial leadership to continuously improve targeting, messaging, and opportunity quality.
• Efficiently use AI tools (KochGPT, Microsoft Copilot, ChatGPT, Claude, etc.) for research, drafting outreach, and summarizing insights.
• Critically evaluate AI outputs before acting; human judgment is the final decision-maker.
• Use CRM and analytics to test, learn, and improve decision quality and conversion performance.

Success Metrics

• Opportunity acceptance and conversion rates (quality over quantity).
• Alignment to strategic segments and target account priorities.
• Sales feedback on opportunity readiness and handoff quality.
• Demonstrated learning, experimentation, and effective, responsible AI usage.

Who You Are (Basic Qualifications)

• Experience in lead generation, inside sales, sales development, or a similar commercial role.
• Experience executing outbound outreach (email, digital, social) and documenting results.
• Experience using a CRM (Microsoft Dynamics preferred) and sales enablement or prospecting tools to research, prioritize, and manage a pipeline of leads.
• Experience qualifying leads using defined criteria and producing written opportunity summaries for sales stakeholders.
• Bachelor’s degree or equivalent practical experience.