Lead Generation Specialist

About the Role

This Lead Generation Specialist role operates within the context of brand strategy, visual identity, design, marketing, paid/social/email campaigns, analytics, operations, and customer support. The position focuses on commercial follow-through with a lead-generation specialization, ensuring decisions reflect the actual operating environment across these areas.

The role requires maintaining clear separation between confirmed facts, pending dependencies, and exceptions while executing lead-generation tasks. Every checkpoint must document a visible source, owner, status, and next action, evaluated through a lead-focused, generation-focused, specialized-execution work profile.

Responsibilities

• Maintain lead generation specialization using CRM tools, ensuring traceability and accountability within brand strategy, marketing, and customer support workflows.
• Reconcile branding role documentation with status tracking for lead generation, leaving visible records of source, owner, status, and next steps.
• Coordinate lead follow-up with deadline management, ensuring timely and accurate execution in the context of marketing campaigns and operations.
• Review documentation and reporting for lead generation activities, maintaining clarity and traceability across all checkpoints.
• Enforce quality control and workflow management, surfacing repeated errors before they result in downstream rework.

Decision-Making Standards

Strong lead-generation execution means commercial follow-through remains usable under the specific demands of brand strategy, visual identity, design, marketing, and customer support. Work must be traceable, unresolved items must have clear owners, and errors must be identified early to prevent rework.

• Apply Elevare Branding Workflow Context and Sales Support confidently when executing lead-generation tasks.
• Maintain data accuracy without losing track of evidence or deadlines.
• Document process compliance and issue escalation decisions to ensure reasoning remains clear.
• Use judgment in follow-up, especially when lead generation depends on external confirmations rather than assumptions.

The role-specific handoff test requires that elevare branding workflow context, status tracking, and follow-up signals are current; otherwise, the work remains open.

Schedule

Full-time, 100% remote within the United States.

Pay

Base salary: $42,000–$66,000 per year.