Lead Generation Specialist

Job Summary

Under general supervision, the position Sales Support Specialist is responsible for researching and qualifying potential customer leads for the Dedicated Contract Services (DCS) &/or Enterprise sales force. This position analyzes reviews transportation requirements and supply chain needs of prospective customers to determine a fit for the division's business model. The incumbent supports the internal sales team through various administrative duties such as assisting with marketing campaigns and/or sales analytics.

Key Responsibilities

• Conduct lead prospecting and qualification activities through the use of web-based tools, customer contact lists including outreach and verification, research and other outreach methods (e.g., telephone contact).
• Provide other sales and marketing support as needed, such as developing sales collateral, marketing campaigns, email blasts, measuring campaign effectiveness, customer presentations, etc.
• Support the response to RFPs and RFIs, as needed.
• Analyze competitive landscape for their region and provide analysis to the sales force to support pursuit efforts.
• Affirmatively assist the internal sales team in determining the market area needs for their assigned region, ensuring an adequate number of sales leads and setting appointments with prospective customers.
• Actively maintain customer information within internal systems (Market Research Center), and works within the CRM to test the process, manage internal processes, address issues, etc.
• Create & reviews reports analyzing key lead generation metrics.
• Train internal sales team on sales/marketing tools & systems.

Qualifications

• High School Diploma/GED AND 1-2 years of experience in transportation/logistics, business administration, account management, and/or equivalent military experience.
• AND/OR Demonstration of the following skills and abilities through education, certifications, military, or other experiences:
• Strong professional communication skills applied internally and externally.
• Proven experience in establishing and maintaining healthy working relationships.
• Experience in generating leads and distributing to sales personnel.
• Accuracy in processing information with high levels of accuracy.
• Ability to analyze situations and reach productive decisions based on informed judgment.
• Experience in Microsoft Programs (Excel, Word, PowerPoint, Outlook).
• Ability to manage multiple competing priorities.
• Experience in learning internal sales/lead generation systems.
• Ability to adapt to a dynamic work environment and shifting priorities and directives.
• Ability to perform in a stressful and high-pressure work environment.

Preferred Qualifications

• Bachelor's degree in Business Administration, Marketing, Transportation/Logistics, Supply Chain Management, or related field.

Education

• Bachelor's: Business Administration/Management
• Bachelor's: Business Communications
• Bachelor's: Marketing
• Bachelor's: Supply Chain Management
• Bachelor's: Transportation Logistics
• GED (Required)
• High School (Required)

Work Experience

• Business Administration
• Customer Service/Account Manager
• Transportation/Logistics