Lead Generation Specialist

Key Responsibilities

• Identify and prioritize prospects using CRM and prospecting tools (e.g., Demand base, LinkedIn Sales Navigator, etc.) and market intelligence research.
• Execute outbound outreach campaigns across email, digital, and social channels aligned to target segments and buying signals.
• Personalize messaging using AI responsibly while maintaining authentic, human engagement.
• Qualify opportunities using defined criteria (need, value potential, strategic fit, and readiness) and progress only seller-ready leads and/or lead lists.
• Deliver clear, high-quality opportunity summaries and recommend next steps to Sales Managers to enable effective follow-up.
• Partner with sales leadership and Commercial leadership to continuously improve targeting, messaging, and opportunity quality.
• Efficiently use AI tools (KochGPT, Microsoft Copilot, ChatGPT, Claude, etc.) for research, drafting outreach, and summarizing insights.
• Critically evaluate AI outputs before acting; human judgment is the final decision-maker.
• Use CRM and analytics to test, learn, and improve decision quality and conversion performance.

Success Metrics

• Opportunity acceptance and conversion rates (quality over quantity).
• Alignment to strategic segments and target account priorities.
• Sales feedback on opportunity readiness and handoff quality.
• Demonstrated learning, experimentation, and effective, responsible AI usage.

Who You Are (Basic Qualifications)

• Experience in lead generation, inside sales, sales development, or a similar commercial role.
• Experience executing outbound outreach (email, digital, social) and documenting results.
• Experience using a CRM (Microsoft Dynamics preferred) and sales enablement or prospecting tools to research, prioritize, and manage a pipeline of leads.
• Experience qualifying leads using defined criteria and producing written opportunity summaries for sales stakeholders.
• Bachelor’s degree or equivalent practical experience.

What Will Put You Ahead

• Broad experience using AI in a commercial context (research, drafting, summarization) with strong review habits.
• Experience with tools such as Demand base and LinkedIn Sales Navigator or similar platforms.

Who We Are

Georgia-Pacific is a dynamic, mission-driven team that tackles tough industry challenges by blending bold innovation with practical execution to create measurable impact. Here, you'll find a collaborative, high-performance culture where your ideas are valued, ownership is encouraged, and career growth is accelerated through mentorship and real responsibility.

Our Team

Georgia-Pacific is a part of the Koch Companies, a group of entrepreneurial companies that tackle tough industry challenges by blending bold innovation with practical execution to create measurable impact. Our team is committed to making a difference in the world through our products and services.

Our Benefits

• Medical, dental, vision, flexible spending and health savings accounts.
• Life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify.