Lead Generation Manager

Xplor is an all-inclusive underground park in Playa del Carmen, Mexico, offering zip lines, amphibious vehicles, underground river swimming, and cave rafting. The company has 163 employees, including 14 in marketing.

About the Role

Reporting to Mariana Tek's Senior Demand Generation Manager, this hands-on role owns the execution of programs that capture, nurture, and convert qualified prospects. The focus is lead volume, quality, funnel movement, and conversion—not brand strategy.

Responsibilities

• Build, launch, and optimize in-quarter campaigns that generate qualified leads.
• Promote reports, webinars, and other content assets across channels to maximize lead capture.
• Incorporate lead generation tactics across broader marketing activities.
• Monitor lead quality with performance marketing and push for improvements when volume or fit falls short.
• Segment prospects and build targeted nurture campaigns that move leads toward sales conversations.
• Partner with Revenue Operations to improve lead flow and routing and identify funnel drop-off points.
• Write conversion-focused emails, landing pages, and ads independently.

Qualifications

• 3–5 years of experience in lead generation, performance marketing, or a similar funnel-focused role, ideally in B2B SaaS.
• Strong understanding of lead flow, conversion metrics, and MQL-to-SQL performance.
• Ability to execute quickly and independently from a brief.
• Strong conversion copywriting skills across email and landing-page content.
• Hands-on experience with marketing automation, CRM, and analytics tools such as HockeyStack, HubSpot, or Salesforce.
• Experience collaborating with sales and operations to maintain lead quality.
• Experience running lead-capture programs around webinars, gated reports, or similar content.
• Familiarity with lead scoring, routing logic, revenue attribution, segmentation, or account-based lead generation.

Pay

Base salary: $70,000–$90,000 per year.

Benefits

• Paid parental leave programs.
• Three additional days off for volunteering and community service.
• Diversity and inclusion initiatives and a Global Mentorship Program.
• Free mental health support.
• Flexible working arrangements.
• 100% remote work.

Location: United States, excluding Hawaii and Alaska. Candidates must be legally authorized to work in the United States; visa sponsorship is not available.