Lead Generator Manager

About the role

As LG (Lead Generator) Manager, you will build and run our in-store lead generation program across Lowe's and Costco locations in the Kel Tren and NMP markets. This program does not yet exist, so the initial months will be spent establishing it: meeting store and warehouse managers in person, securing approval and placement on each location's event calendar, learning how each chain runs its vendor and road‑show programs, and hiring the first lead generators. Once the program is underway, the focus shifts to recruiting, training, scheduling, and ensuring the team meets a weekly appointment target. The role reports to the President, is based out of the Saddle Brook office, and is primarily in‑person with travel to Lowe's and Costco stores, road shows, and home‑improvement shows as needed. Success is measured by confirmed appointments produced, the strength of relationships with retail partners, and the stability of the lead‑generator team you build.

Responsibilities

• Establish and own relationships with store managers, department heads and Costco marketing managers across the territory, and pursue new locations as the program grows.
• Book road shows, in-store events and floor dates with both corporate and local management, well in advance of the calendar filling.
• Manage the backend systems for each retail program, including vendor setup, event scheduling, required paperwork and post-show reporting.
• Enter all road show and in-store leads in Centah and generate lead numbers the same day.
• Coordinate with the CSR team to confirm every lead is scheduled in ServiceTitan, and reconcile the two systems weekly.
• Learn the Wingen app and train the lead generator team on its use.
• Recruit, interview, hire and onboard lead generators for Costco warehouses, Lowe's stores and home improvement shows, maintaining a continuous candidate pipeline.
• Train each lead generator to set a minimum of one confirmed appointment per four hours of floor time, and maintain ongoing coaching and refresher training.
• Build and publish the weekly staffing schedule for all warehouses, stores and shows, including weekend and holiday coverage, within the payroll budget set with the President.
• Travel to active locations on a regular rotation to observe each lead generator, correct performance in the moment, and confirm each setup and display meets our standards and the store's rules.
• Track appointments set, confirmed, run and sold by lead generator and by location, and report results weekly to the President.
• Create and run performance contests and recognition programs to drive production.
• Staff and support home improvement shows, community events, and any additional retail programs the company takes on.
• Meet a program target of 40 confirmed appointments per week once the team is fully staffed, and 20 confirmed appointments per 40 hours of floor time per lead generator.

Schedule

Because retail traffic drives the program, evenings, weekends and holiday weekends are part of the regular schedule.