Lead Field Marketing Manager (North America)

CareerArc Code CA-MH – Hybrid role (3 days a week in-office) with preferred location in Houston, TX.

About the role

BMC empowers nearly 80% of the Forbes Global 100 to accelerate business value, faster than humanly possible. Our industry-leading portfolio unlocks human and machine potential to drive business growth, innovation, and sustainable success by connecting people, systems, and data that power the world’s largest organizations.

We are seeking a high-energy, results-driven Lead Field Marketing Manager to join our North America Regional Marketing team and drive growth across the United States and Canada. In this role, you will be the strategic architect and execution powerhouse behind marketing initiatives that directly impact pipeline and revenue generation. Aligned closely with BMC’s core business drivers and regional sales leadership, you will design and execute a comprehensive marketing strategy featuring 1:few and 1:many programs, including high-impact events, industry tradeshows, tailored initiatives, and rigorous end-to-end lead management.

Responsibilities

• Own the development of a comprehensive marketing strategy and execute a data-driven North American field marketing plan that directly aligns with BMC's corporate goals, regional sales targets, and key business drivers.
• Orchestrate a balanced mix of marketing programs aimed to drive net new logos and expand footprint in existing accounts.
• Oversee cross-functional alignment of go-to-market plans and orchestration of digital campaigns and events with specific marketing plans that reflect business priorities and sales goals.
• Maintain a cadence of communication with Sales to act as a strategic advisor and partner on account planning to ensure alignment on campaign rollouts, lead follow-up, and regional pipeline health.
• Partner with enterprise sales teams to create marketing experiences for high-value accounts, accelerating deal cycles, and building deep executive relationships.
• Work closely with the Partner ecosystem to identify priority marketing initiatives. Secure partner’s commitment to drive execution of joint marketing plans.
• Assist and engage partners in driving tactics across brand reputation, demand generation, and customer engagement to increase pipeline and revenue generated.
• Identify, pilot, and scale AI-enabled marketing capabilities that improve segmentation, personalization, campaign orchestration, content adaptation, lead prioritization, and performance optimization across key programs.
• Partner with sales, digital, ABM, solution marketing, operations, and analytics teams to translate AI-driven insights into actionable marketing strategies, account plays, nurture motions, and revenue-generating programs.
• Promote responsible AI adoption by ensuring AI-supported marketing activities align with brand standards, data privacy expectations, governance practices, and human review requirements.
• Own the lead lifecycle from ingestion to sales acceptance. Monitor, analyze, and optimize campaign performance to ensure high conversion rates and maximum ROI.
• Manage the field marketing budget efficiently, forecasting spends and reporting regularly on KPIs, pipeline generated, and influenced revenue.

Requirements

• 10+ years of B2B field marketing focused on demand generation experience within the SaaS/Enterprise Software space.
• Keen understanding of the enterprise software sales cycle with a target audience mix of IT decision makers, senior-level business buyers, and technical influencers.
• Proven track record of managing marketing strategies and ABM programs across both US and Canadian markets.
• Exceptional ability to analyze campaign performance data and pivot strategies based on ROI and sales feedback.
• Outstanding cross-functional collaboration skills, particularly in influencing sales leaders and collaborating across matrixed teams.
• Experience managing and driving engagements across sales, sales operations, marketing, communications, advertising, and corporate events in a dynamic environment.
• Proven ability to deliver successful campaigns and programs with strong ROI—on time and within budget.
• Third-party vendor management skills with the ability to balance competing priorities and diverse points of view.
• Background working with field marketing, customer marketing, and partner teams in integrated GTM environments, with a reasonable understanding of different types of partners (SIs, VARs, GOSIs, Resellers, etc.).

Skills

• Enthusiastic, proactive, innovative, and open to new ideas.
• Detail-oriented and highly organized problem solver, capable of juggling and managing multiple tasks and projects independently and cross-functionally.
• Outstanding verbal and written communication skills with the ability to create and communicate a company’s vision to the market.

Benefits

BMC’s culture is built around its people. With over 6,000 brilliant minds working together globally, you won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU.

We encourage diverse backgrounds and experiences to apply, even if you’re unsure about meeting all qualifications. We value talent and innovation.

Pay

The annual base salary range for this position is $114,525 - $190,875. Actual salaries depend on factors including skill sets, experience, training, licensure, certifications, and business needs. This range is one component of BMC’s compensation package, which may also include variable plans and country-specific benefits. It is not typical for an individual to be hired at or near the top of the range.