Field Marketing Manager - North America

About the role

Traild is hiring a Field Marketing Manager to own how we show up in market across North America. This is a high-impact role that asks for strategy and execution in equal measure, inside a distributed global marketing team, reporting to the Head of Marketing in Australia. You will own the NAM (North America) event calendar end to end, 70+ events a year: ERP user groups, industry conferences, channel roadshows, and customer and prospect dinners, plus the follow-up that turns all of it into pipeline. A good share of that is run with our ERP partners, so co-marketing with platforms, resellers, and implementation partners comes with the territory. Creativity is a real requirement here. We want to stand out in a crowded hall and build enough momentum that people go out of their way to stop by and find out what Traild does. You will be trusted to come up with the idea, not just run the one you were handed. The role spans everything from ideating a booth activation and coordinating logistics for a multi-state calendar to getting a platinum VAR to commit to a joint roadshow next quarter. If you thrive on ownership and move fast without dropping details, this role was built for you. You should know your goals, understand how your work lands on the organization's revenue, and be able to tell us what a program did for the business rather than how many you ran.

Responsibilities

• Plan and execute Traild's NAM event calendar end to end, covering ERP user groups, industry conferences, and channel roadshows, from sponsorship selection and booth design through lead capture, follow-up, and post-event pipeline reporting
• Build the field playbook for each event: pre-show outreach, meeting booking targets for NAM sales, on-site activation, and a follow-up sequence that runs on time rather than a week late
• Bring new ideas to the calendar, including booth concepts, activations, event formats, and invitations that earn attention in a crowded room, and test them rather than repeating last year's plan
• Run smaller-format field programs that give sales reasons to get in a room with buyers, including regional customer dinners, executive roundtables, lunch and learns, and co-hosted local sessions
• Own webinars as a field channel, from initial planning and speaker preparation through promotion, day-of execution, and performance analytics covering attendance, conversion, and influenced pipeline
• Partner with NAM sales leadership on regional demand plans, so event and field investment is aimed at the accounts, industries, and territories the team is actually working
• Run NAM co-marketing with ERP platforms, resellers, and implementation partners, including joint events, co-branded activations, and partner onboarding campaigns that generate partner-sourced and partner-influenced pipeline
• Build relationships with partner marketing contacts at priority NAM ERP platforms and VARs, securing co-marketing commitments and running activations that benefit both sides rather than asking for one-off favors
• Main