Lead Data Analyst, Marketing

About the Role

Launch Potato is seeking a Lead BI Developer to own the reporting infrastructure that drives decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. This role offers a clear growth path into becoming a proactive analytical partner who helps the team anticipate and address challenges. You'll partner closely with Yield, Paid Media, and Account Management teams to uncover trends, conduct retrospective analyses, and deliver insights that drive action.

Responsibilities

• Audit existing reporting, identify discrepancies, and develop a roadmap to standardize reporting across verticals.
• Bridge business context and data understanding to articulate how assigned verticals generate revenue and identify key performance levers.
• Improve dashboard standardization while executing ad hoc requests with accuracy and business context.
• Develop trusted data sources to improve data consumption efficiency and make changes to LookML structure with awareness of downstream impacts.
• Build trust with business teams through education, best practices, and standardized reporting that enables self-service analytics.
• Deliver proactive retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
• Become the trusted technical owner for assigned verticals, from raw data ingestion to final dashboard delivery.

Requirements

• Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
• Experience owning reporting end-to-end, from pipeline to dashboard.
• Proficiency in working with messy, complex, third-party data.
• Strong partnership skills with business teams to uncover trends and connect data work to actionable decisions.

Qualifications

• Expert SQL skills and comfort with unstructured, complex data.
• Advanced LookML development (or equivalent in Power BI / Tableau) with a full understanding of downstream impacts.
• Proven ability to build, standardize, and drive adoption of reporting while increasing team data literacy.
• Experience connecting data directly to business levers like campaign performance, conversion rates, and revenue per session.

Skills

• Analytical Rigor: Traces discrepancies to the source before drawing conclusions.
• Reporting Ownership: Creates dashboards that are adopted, not just delivered.
• Business Acumen: Invests in understanding the business before pulling data.
• Communication: Ensures answers land with the right context for the right audience.
• Proactive Ownership: Surfaces problems early and drives work forward with a clear point of view.
• Collaboration: Builds trust by showing genuine interest in stakeholder needs.
• Curiosity & Growth: Driven to evolve from technical executor into analytical partner.

Pay

Base salary: $120,000 to $150,000 per year, paid semi-monthly. Total compensation includes base salary, profit-sharing bonus, and competitive benefits.

Benefits

Competitive benefits package included.

Why Join Us?

At Launch Potato, you own outcomes, not tasks. We measure work by impact, not activity. The pace is fast, and change is constant, rewarding those who turn change into opportunity. Feedback is direct and respectful, and ordinary people make themselves extraordinary here.