Lead Marketing Data Analyst

The Opportunity

Drives strategic decision-making by translating complex data into clear recommendations that shape marketing investment and growth priorities. Influences cross-functional leaders by defining success metrics, optimizing channel strategy, and identifying high-impact opportunities.

What You'll Do

• Deliver real-time category-specific strategic perspectives to drive marketing growth at Adobe.
• Measure and analyze upper and mid-funnel performance of high-end marketing initiatives including campaign progressions and benchmarks.
• Evaluate marketing investment efficiency and partner with paid media teams on customer targeting and journey mapping.
• Develop executive-ready narratives and summaries, translating complex analyses into clear takeaways for senior leadership and business reviews.
• Develop central initiatives by collaborating closely with the media, Product Marketing, Finance, Go-To-Market, and adobe.com teams.
• Build innovative solutions to improve the influence of marketing on product growth.
• Drive guidelines and improvements in internal analytics tools through partnerships with cross-category teams.

What You Need To Succeed

• Master's degree or 7+ years of equivalent practical experience.
• Working knowledge of agency AI tools such as Claude Code, Cursor AI, Codex.
• Proficient in SQL, Databricks, Python.
• Experience in Marketing analytics, customer analytics, or Product analytics is an advantage.

About Adobe

Empowers everyone to create through innovative platforms and tools that unleash creativity, productivity, and personalized customer experiences. Offers industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio.

Expected Pay Range

The U.S. pay range for this position is $133,100 -- $236,400 annually. In California, the pay range is $163,200 - $236,400.