Lead Data Analyst, Marketing

WHO ARE WE?

Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. Our mission is to connect consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning 15+ countries, we foster a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US?

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

PAY

BASE SALARY: $120,000 to $150,000 per year, paid semi-monthly

MUST HAVE:

• Expert SQL & Comfortable with Unstructured Complex Data
• Reporting Ownership & Data Literacy
• Performance Marketing Optimization
• Advanced LookML Development (or equivalent in Power BI / Tableau)
• Curiosity & Business Depth

EXPERIENCE:

Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. The strongest candidates have owned reporting end-to-end, from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business.

YOUR ROLE

Launch Potato is seeking a Lead BI Developer to own the reporting infrastructure powering decision-making across Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. This role requires embedding with Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses, and challenge the team with insights they aren't currently seeing. Outcomes include active stakeholder engagement, dashboard standardization, and proactive retrospective analyses.

COMPETENCIES

• Analytical Rigor
• Reporting Ownership
• Business Acumen
• Communication
• Proactive Ownership
• Collaboration
• Curiosity & Growth

TOTAL COMPENSATION

Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, meaning future increases will be based on company and personal performance, not annual cost of living adjustments.

COMPANY VALUES

We are committed to a diverse, inclusive team and culture. We are an Equal Employment Opportunity company and do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

APPLY NOW

To apply, please visit our careers page.