Lead Data Analyst, Marketing

Who are we?

Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. Our mission is to connect consumers with leading brands through data-driven content and technology. Based in South Florida with a remote-first team globally, we foster a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Why join us?

At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base salary ranges from $120,000 to $150,000 annually, paid semi-monthly. Must have expert SQL skills and comfort with unstructured complex data, reporting ownership, data literacy, performance marketing optimization, advanced LookML development, and curiosity and business depth.

Role

We're seeking a Lead BI Developer to own reporting infrastructure for Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. This role requires owning the data and driving the business forward through proactive analytical partnerships. Outcomes include dashboard standardization, improved data consumption efficiency, and a go-to analytical partner for the business team.

Experience

• Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing
• Direct experience owning reporting end-to-end, from pipeline to dashboard
• Worked with messy, complex, third-party data
• Partners closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that move the business

Outcomes (Performance Expectations)

• 30 Days in: Actively engaged with stakeholders to audit reporting and begin developing a roadmap for standardization
• 60 Days in: Bridging business context and data understanding, improving dashboard standardization, and delivering ad hoc requests with accuracy and context
• 90 Days in: Dashboard standardization in execution, a clear roadmap for trusted data sources, and a strong understanding of full funnel metrics
• 6 Months in: Trust built with the business team, standardized reporting suite, and proactive retrospective analyses
• Year 1: Trusted technical owner for assigned verticals, complete reporting standardization, consistent retrospective analysis, and analytical partnership

Competencies

• Analytical Rigor: Asks hard questions and traces discrepancies before drawing conclusions
• Reporting Ownership: Engages stakeholders to understand how reporting is used before building
• Business Acumen: Invests in understanding the business by asking the right questions
• Communication: Asks enough upfront to ensure the answer lands with the right context for the right audience
• Proactive Ownership: Surfaces problems early, engages before being asked, and drives work forward with a clear point of view
• Collaboration: Builds trust by asking genuine questions and showing care about what stakeholders need
• Curiosity & Growth: Asks more than most and is driven to grow from technical executor into analytical partner over time

Total Compensation

Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, so future increases are based on company and personal performance, not annual cost of living adjustments.