LA Galaxy, Sr Director, Digital Marketing & Product

About the role

AEG has played a pivotal role in transforming sports and live entertainment for more than 20 years. Annually, the company hosts more than 160 million guests, promotes more than 10,000 shows and presents more than 22,000 events around the world. This role sits within the LA Galaxy digital marketing team which focuses on driving acquisition, engagement, conversion, retention, and revenue across all digital touchpoints through data-driven strategies.

What Will You Do?

As the Sr. Director, Digital Marketing & Product at AEG Worldwide, you will lead the LA Galaxy's end-to-end digital marketing, fan journey, and digital product strategy.

Responsibilities

• Oversee performance marketing, lifecycle marketing and CRM
• Manage owned channels including email, SMS, push notifications, website, and mobile app experiences
• Drive UX, conversion rate optimization, experimentation, and personalization efforts across digital products
• Deliver a seamless and engaging fan experience