Sr Global Director, Product Marketing

Key Responsibilities

• Lead, mentor, and grow a high-performing product marketing team, fostering a culture of excellence, accountability, and innovation.
• Define the long-term product marketing vision aligned to company strategy, market trends, and customer needs.
• Partner with executive leadership to influence product strategy, portfolio direction, and investment decisions.
• Establish scalable processes, templates, and governance for consistency and speed.
• Own the launch strategy and execution for new products, major releases, and market expansions.
• Drive cross-functional alignment across product, sales, demand generation, corporate communications, and partner teams.
• Assess and size market opportunities to guide prioritization and growth strategies.
• Establish a deep understanding of buyers, competitors, and market dynamics to inform product and business decisions.
• Oversee development of use-case frameworks that guide product innovation and integration strategies.
• Build a competitive program: battle cards, “why we win/lose,” field intel loops, pricing/packaging comparisons.
• Own the creation of differentiated positioning that clearly articulates the business and technical value of our cybersecurity solutions.
• Ensure message consistency across all channels, regions, and customer touch points.
• Oversee development of high-impact content including solution narratives, website content, videos, datasheets, and thought-leadership assets.
• Create and maintain enablement assets: pitch decks, talk tracks, discovery guides, demo narratives, objection handling, ROI/value tools, case studies, and competitive insights to win.
• Partner with Sales Leadership and Enablement on training, certification, and play adoption.
• Partner with revenue leadership to improve pipeline quality, deal velocity, and win rates.
• Serve as a senior spokesperson for OneSpan’s cybersecurity portfolio across customers, analysts, partners, and media.
• Champion our vision internally to drive alignment, excitement, and clarity across the organization.

Minimum Requirements

• 10+ years of B2B product marketing or product management experience, with at least 5+ years leading global teams.
• Deep expertise in multi-factor authentication, mobile security, or fraud prevention.
• Experience in financial services (banking, insurance, fintech) strongly preferred.
• Exceptional storytelling and communication skills, with the ability to simplify complex cybersecurity concepts.
• Proven success leading GTM strategy for technical products in high-growth or enterprise environments.
• Strong executive presence and comfort presenting to C-suite, analysts, and large audiences.
• Demonstrated ability to manage multiple initiatives in a fast-paced environment.
• Bachelor’s degree in business, technology, or related field.

Preferred Requirements

• Product marketing or product management certifications (Pragmatic Institute, PMA, Product Focus, 280 Group).
• Experience scaling teams or building new functions within a cybersecurity or enterprise SaaS organization.

Pay

Salary: $215,000 - $265,000 (depending on experience and qualifications) plus bonus.