LA Galaxy, Sr Director, Digital Marketing & Product

AEG has played a pivotal role in transforming sports and live entertainment for over 20 years, hosting more than 160 million guests annually and presenting over 22,000 events worldwide. We are committed to innovation, artistry, and community, leveraging our global venues, sports franchises, music brands, and integrated entertainment districts to create memorable experiences. We strive to build a diverse and inclusive company, support communities, and adopt sustainable practices.

About the Role

The Sr. Director, Digital Marketing & Product will lead the LA Galaxy's end-to-end digital marketing, fan journey, and digital product strategy. This role drives acquisition, engagement, conversion, retention, and revenue across all digital touchpoints, overseeing performance marketing, lifecycle marketing, CRM, and owned channels such as email, SMS, push notifications, website, and mobile app. The position is responsible for building a connected, data-driven fan journey through audience insights, personalization, and optimization strategies. Additionally, this leader will own the strategy, roadmap, and performance of the Club's digital product ecosystem, including website, mobile app, ecommerce, and ticketing experiences, ensuring alignment with fan needs and business objectives.

Responsibilities

• Digital Marketing Strategy & Fan Journey
  • Lead the Club’s integrated digital marketing strategy across paid media, lifecycle/CRM, website, and app to create a connected fan journey.
  • Develop strategies to acquire new fans, deepen engagement, drive conversion, and increase retention and lifetime value.
  • Establish clear channel roles, audience strategies, measurement frameworks, and optimization plans across digital touchpoints.
• Lifecycle Marketing & CRM
  • Lead lifecycle marketing and CRM strategy across email, SMS, push, and other owned channels.
  • Develop audience segmentation, personalization, automation, and journey strategies for acquisition, engagement, conversion, retention, and renewal.
  • Partner with Data & Analytics to improve fan intelligence, audience development, and activation of first-party data.
  • Establish testing and measurement frameworks to continuously improve engagement, conversion, and retention.
• Paid Media & Performance Marketing
  • Own paid media strategy and execution across paid search, paid social, and emerging channels, with accountability for acquisition, demand generation, revenue, and ROI.
  • Lead the development of an in-house paid media capability, including team structure, tools, processes, and agency relationships.
  • Oversee media investment and optimization across the funnel, balancing short-term revenue performance with long-term fan growth.
  • Establish test-and-learn frameworks to continuously improve channel, audience, creative, and conversion performance.
• Website & App
  • Own the marketing strategy and ongoing optimization of the LA Galaxy website and app as critical fan engagement, conversion, and retention channels.
  • Partner with Content, Ticketing, Data, and technology teams to improve digital journeys, merchandising, and conversion opportunities.
  • Drive personalization, audience targeting, testing, and optimization across owned digital experiences.
  • Use behavioral and performance data to identify opportunities to improve the fan experience and commercial outcomes.
• Leadership & Cross-Functional Partnership
  • Build and lead a high-performing digital marketing organization across lifecycle/CRM, digital experience (website/app), and performance marketing.
  • Partner with Integrated Marketing to translate Club priorities and go-to-market plans into coordinated paid and owned channel strategies.
  • Work with Data & Analytics to establish clear KPIs, reporting, and attribution across digital marketing.
  • Manage digital marketing budgets and technology investments with accountability for performance and business impact.
• Digital Product & Experience
  • Own the strategy and roadmap for the Club’s digital product ecosystem, including website, app, ecommerce, ticketing experiences, and other fan-facing digital platforms.
  • Lead prioritization of digital product enhancements based on fan needs, business impact, data, and organizational priorities.
  • Drive UX, conversion rate optimization, personalization, and experimentation across digital products to improve the end-to-end fan experience and commercial performance.
  • Partner with internal technology teams and external platform partners to translate business and fan needs into product requirements and scalable digital experiences.
  • Oversee digital product resources and ensure product strategy is integrated with lifecycle, CRM, and performance marketing to create a connected digital fan journey.

Requirements

• BA/BS Degree (4-year) in Marketing, Business, Communication, or a related field.
• 10+ years of proven experience leading multiple digital marketing disciplines, including performance marketing, lifecycle/CRM, and digital experience.
• Demonstrated experience leading digital marketing across paid media, lifecycle/CRM, and owned digital channels, with accountability for acquisition, engagement, conversion, and retention.
• Experience developing lifecycle marketing strategies, including segmentation, customer journeys, automation, personalization, email, SMS, and push.
• Strong experience managing performance marketing, including paid search and paid social, with demonstrated ability to optimize investment against revenue, ROAS, and customer acquisition goals.
• Experience using first-party data, CRM platforms, and analytics to develop audiences, personalize experiences, and improve marketing performance.
• Experience optimizing website and app experiences to improve engagement and conversion.
• Experience developing and managing digital product strategy and roadmaps across web, app, ecommerce, ticketing, or other consumer-facing digital experiences.
• Demonstrated experience with UX, CRO, personalization, experimentation, and product analytics, including translating customer and business needs into product priorities.
• Proven experience setting a bold vision, creating a comprehensive marketing strategy, executing with excellence, and using complex data to achieve success.
• Experience in the sports and/or venue management industry is preferred.
• Strong track record of solving complex problems, strategic thinking, and delivering significant impact as a leader.
• Deep understanding of the digital customer lifecycle and fan journey, from acquisition through engagement, conversion, retention, and loyalty.
• Strong knowledge of CRM, marketing automation, audience segmentation, and personalization strategies and platforms.
• Strong understanding of digital measurement, attribution, testing, and performance optimization.
• Ability to connect paid, owned, and digital product experiences into a cohesive customer journey.
• Strong analytical and commercial mindset with the ability to translate data into strategy, prioritization, and action.
• Strong understanding of digital product management, UX/CRO, experimentation, and agile product development.
• Ability to develop and prioritize a digital product roadmap based on customer needs, business impact, data, and technical feasibility.
• Ability to lead in an environment with multiple stakeholders and work collaboratively in a team-oriented environment.
• Excellent organizational, marketing, and project management skills, with the ability to execute on multiple projects simultaneously.
• Proven ability to work in a constantly changing environment with creative feedback.
• Excellent interpersonal and communication skills, both verbal and written.
• Must be able to work nights, weekends, and holidays as required, including all home and away games.
• Ability to travel as needed.
• Bilingual in Spanish is a plus.

Pay

$145,000.00 - $195,000.00 annually. This position is eligible for a bonus under the current bonus plan requirements.

Benefits

• Medical, dental, and vision insurance.
• Paid holidays, vacation, and sick time.
• Company-paid basic life insurance and voluntary life insurance.
• Parental leave.
• 401k Plan with a current employer match of 3%.
• Flexible spending and health savings account options.
• Wellness offerings.