Junior Digital Marketing Manager

Essential Job Functions

• Create and execute digital marketing strategies
• Perform keyword, competitor, industry, and content development research
• Optimize paid ad campaigns and manage ad spend
• Plan, develop, and execute digital programs and campaigns, including website strategy, budget, design, and social media
• Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROI
• Manage the call tracking platform
• Execute continual research and learning to stay aware of trends within the industry
• Prioritize tasks and manage time appropriately to meet short and long-term deadlines
• Work to maintain the online presence and reputation of the company
• Work closely with marketing to establish and maintain brand awareness and consistency
• Work closely with graphic designers to ensure content consistency
• Work closely with Sales to ensure the effectiveness of each campaign