Digital Marketing Manager

Why This Role Matters

Every patient and client who finds us online, books an appointment, reads a review, or opens an email is touching the digital experience this role owns. The Digital Marketing Manager will own digital strategy across all seven Optimum entities—directing paid media, managing campaigns end-to-end, optimizing conversion, and reporting performance at the executive level. This is a hands-on, high-ownership role spanning every digital channel: paid search, paid social, email, GHL, GA4, reputation, and CRO.

Who We Are

Southwest Women's Oncology (SWWO) is New Mexico's leading gynecologic oncology practice, delivering advanced cancer care with skill, courage, and compassion. Optimum Human and Optimum Infusion extend that mission into performance medicine, infusion services, longevity, recovery, hormone optimization, medical weight loss, peptide therapies, hyperbaric medicine, aesthetics, and human performance. Together, we operate as a single integrated platform committed to one mission: to deliver new possibilities in medical care, human performance, and health by uniting passion, knowledge, and precision into something greater than the sum of its parts.

What You'll Own

• Paid Media: Buy, place, and optimize campaigns directly across Google Ads/SEM, Meta, Instagram, LinkedIn, TikTok, display, and programmatic. Own performance accountability across all paid channels that support execution; you own the strategy.
• Digital Strategy & CRO: Drive multi-entity digital strategy across all seven brands. Design and execute A/B tests across landing pages, ads, and email. Own conversion rate optimization—identifying friction, forming hypotheses, implementing improvements.
• GHL & Email: Lead GHL campaign strategy—audience segmentation, funnel architecture, automation, and performance optimization. Own email campaign strategy including audience logic, segmentation, cadence, and content direction across all entities.
• Analytics & Reporting: Own GA4 implementation and reporting across all entities. Synthesize GA4 and GHL data into a monthly executive performance report. Present findings to leadership with analytical precision.
• Reputation Management: Own reputation strategy across all entities—Birdeye, Podium, and comparable platforms. Build review acquisition programs. Monitor sentiment and escalate risks to leadership.

Success Looks Like

• First 90 Days: Digital audit complete across all seven entities; first executive report delivered. Paid media accounts reviewed and actively optimized. GA4 and GHL reporting pipeline established.
• First 6 Months: Measurable improvements in paid efficiency, conversion rates, and email performance. Monthly reporting cadence valued by leadership.
• First Year: Recognized as the digital performance authority across the Optimum platform. Consistently embodying the Optimum Standard.

Who Thrives Here

• Takes ownership rather than waiting for direction.
• Believes details matter.
• Enjoys solving problems and seeks continuous improvement.
• Cares deeply about patients and their families.
• Values teamwork and accountability equally.
• Is coachable, curious, and committed to mastery.

Required

• 4–6 years of digital marketing experience with demonstrated multi-channel ownership.
• Hands-on paid media required—Google Ads/SEM, paid social, display, and programmatic.
• Must be comfortable buying and placing campaigns directly.
• Must have GHL proficiency—campaign management, analytics, segmentation, and automation.
• Must have Google Analytics 4 proficiency—tracking, reporting, goal setup, and data interpretation.
• Must have email and automation platform expertise including audience logic and segmentation.
• Must have reputation management platform experience (Birdeye, Podium, or similar).
• Data-driven; able to synthesize analytics and present to leadership confidently.
• Ai tools proficiency for campaign research, brief writing, and reporting.

Preferred

• Healthcare marketing experience.
• Agency relationship management experience.
• CRO methodology and A/B testing framework experience.

Compensation & Benefits

• Competitive salary.
• Health benefits.
• 401(k).
• Paid time off.
• Professional development and continuing education support.
• Opportunity to grow within the Optimum Platform.

Location

This is a full-time, on-site position at our Albuquerque, New Mexico office.