Digital Marketing Manager

Position Overview

The Digital Marketing Manager – Apparel is responsible for account level strategy development, delivery and execution of digital marketing campaigns that launch new products, drive traffic to retailer websites & stores, and acquire new customers for our family of owned & licensed brands. The candidate will work closely with Randa sales teams and retail media networks to create awareness, drive consideration, and optimize purchase rate for our year-round and seasonal businesses.

Essential Role Functions

• Build relationships with large retail accounts & retail media networks (including Amazon Advertising, Criteo Retail Media, Kohl’s Media Network, Macy’s Media Network, Roundel, & Walmart Connect) to execute RAA’s digital marketing objectives and sales targets.
• Utilize retail media networks to drive traffic (and conversion) to accessories assortments and product detail pages.
• Optimize ad campaigns of various formats, including search-based (Sponsored Product Ads, Sponsored Brand Ads), display-based (Product Display Ads, Responsive Ecommerce Ads), Connected TV, Product Sampling, and social / influencer campaigns within self-service or managed ad platforms.
• Collaborate with retailer marketing teams to participate in email & onsite marketing stories for tentpole selling periods and throughout the year.
• Manage deadlines and complete ad-operations tasks, including (but not limited to): creative & photography requests, marketing briefs, and retailer intake forms for campaigns.
• Track performance and advertising spend – assuring campaigns are delivered on time, efficiently, and under budget. Create reporting templates, evaluate performance, and present insights to Randa sales teams on a monthly basis.
• Document workflows and technical requirements.
• Test new advertising formats, consumer marketing messages, and technology to improve campaign and sales performance.
• Manage the creation and execution of in-store POS graphics for a variety of national retailers.

Minimum Qualifications

• 3-4 years of experience as a marketing coordinator or analyst at a national brand, retailer, or digital ad agency.
• Experience managing budgets.
• Knowledge of various retail media network strategies and tactics.
• Knowledge of Amazon Advertising strategies & tactics (1P vendor experience preferred).
• Clear and strong verbal, written, presentation skills, and interpersonal communication skills.
• Strong analytical and creative skills, as the candidate will be utilizing both.
• Ability to quickly adapt in a fast-paced, changing environment.
• Excellent time management and problem-solving skills.
• Experience with data measurement, analytics, and reporting.
• Proficiency in Microsoft Office 365 programs.
• Bachelor’s Degree in Marketing, Advertising, Business Administration, or Communications.

Preferred Qualifications

• Amazon Ads Foundation Certification.
• Knowledge of product sourcing/licensing for Apparel & Accessories.

What We Offer

• Competitive base salary.
• Hybrid work schedule.
• Three weeks of paid time off within the first year of employment.
• Company provided life insurance, short-term disability, long-term disability, and paid parental leave.
• Health, vision, and dental insurance options with low employee contributions.
• Commuter benefit plan.
• Optional supplemental life insurance, pet insurance, and accident & critical illness insurance offered at a group discount rate.
• 401(k).
• Unlimited access to our award-winning online fitness, and wellness program.
• A great place to work, fast-paced, with terrific career growth.