Digital Marketing Manager

RealPage, Inc. · Dallas County, TX · 2 wk ago

Marketing$71k/yrFull-time

Build, launch, and optimize multi-channel paid media campaigns across:

Manage campaign budgets, pacing, targeting, bidding strategies, and performance optimization.

Develop audience segmentation and retargeting strategies to improve conversion performance.

Identify opportunities to apply AI and LLM-enabled tools to improve personalization, experimentation, and campaign scalability.

Monitor, analyze, and optimize campaign performance using KPIs such as CPL, CAC, ROAS, CTR, conversion rate, and pipeline contribution.

Conduct A/B and multivariate testing for ad copy, creative, landing pages, and audience targeting.

Build campaign forecasts and performance projections.

Develop dashboards and reporting in GA4, Looker Studio (Google Data Studio), Excel, and other analytics tools.

Present insights, recommendations, and performance updates to marketing stakeholders.

Partner with Creative, Web, Analytics, Marketing Operations, and Sales teams to execute high-performing campaigns.

Cook up with external agencies and vendors to ensure successful delivery and optimization.

Support light organic social media management initiatives for Mixed Use brands.

Stay current on digital marketing trends, emerging platforms, AI tools, and paid media best practices.

3–5 years of experience in digital marketing, performance marketing, or paid media management
Hands-on expertise managing PPC/SEM, paid social, display, and demand generation campaigns
Strong experience with Google Ads, LinkedIn Ads, Meta Ads Manager, and GA4
Proven ability to optimize campaigns and improve lead generation performance through data-driven decision-making
Experience with marketing analytics, attribution, and reporting tools such as: GA4, Looker Studio / Google Data Studio, Salesforce, Excel
Strong analytical skills with advanced Excel capabilities including Pivot Tables, VLOOKUP/XLOOKUP, and formulas
Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
Strong communication skills with the ability to translate data into actionable insights
Bachelor’s degree in Marketing, Communications, Business, or a related field — or equivalent practical experience
Industry Experience with B2B, SaaS or technology company and/or Real Estate Related Industry (particularly Property Management) is preferred but not required
Experience using a project management tool such as Hive is a plus
Google Ads, Microsoft Ads and/or Google Analytics certified

Similar jobs