Junior Digital Marketing Manager
About the role
The Junior Digital Marketing Manager at Too Lost plans, coordinates, and executes digital marketing initiatives across our priority artists and releases. This is a hands-on role for someone who’s spent 4 years in digital marketing and is ready to own pieces of campaigns independently.
Responsibilities
- Build and manage Meta/TikTok/Google ad campaigns for artist releases — targeting, budgets, creative rotation, and reporting
- Support release planning: timelines, asset tracking, and coordination across A&R, creative, and the artist's team
- Monitor campaign performance and pull weekly/monthly reporting for internal and artist-facing recaps
- Source, brief, and manage UGC creators for artist campaigns - outreach, content briefs, usage rights, and payment tracking
- Research trends, platforms, and creator opportunities relevant to the roster
- Assist the Digital Marketing Manager on larger campaign strategy and budget planning
- Additional responsibilities and projects as assigned
Requirements
- 4+ years of relevant work experience in Label Services and/or Digital Strategy
- Strong familiarity with ad platform backends (Meta Ads Manager, TikTok Ads Manager, Google Ads, etc.) and comfortable navigating campaign setup, targeting, and reporting without needing supervision
- Familiarity with music analytics/streaming platforms (Spotify for Artists, Chartmetric, Soundcharts, or similar)
- Familiarity with DSP tools (Spotify for Artists, Apple Music for Artists) and playlist pitching processes
- Strong written communication - you can talk to an artist's manager and a curator in the same day and sound like yourself in both
- Organized and deadline-driven
- Comfortable managing multiple artist campaigns at once
- A genuine pulse on music culture and platform trends (not just "what's trending" — where things are headed)
Qualifications
- Experience in digital marketing
- Experience with ad platforms
- Experience with music analytics and streaming platforms
- Experience with DSP tools
- Excellent written communication skills
- Ability to manage multiple tasks simultaneously
- Understanding of current music culture and trends
Skills
- Ad platform management
- Music analytics and streaming platforms
- DSP tools
- Written communication
- Project management
Benefits
We offer comprehensive benefits designed to support your health, growth, and creativity. This includes health insurance, wellness packages, free music distribution, paid time off, events and discounts, flexible schedule options, a 401(k) plan, and competitive compensation.
Pay
Our anticipated range for this role is [insert actual range here]. We'll discuss compensation early in our process so we're all on the same page, and if there's a mismatch, we'd rather know sooner than later.
Schedule
The Junior Digital Marketing Manager works out of our Los Angeles or New York office and reports directly to Too Lost’s Digital Marketing Manager. This role is hybrid, with 4 days in the office and 1 day working from home.