Digital Marketing Manager

About the role

E-Commerce Marketing Manager (Contract) based in Alameda, CA – onsite 4 days per week, 1 day/week remote. Contract duration: 8 months (October 1, 2026 – May 31, 2027) providing maternity leave coverage. The role supports growth across third‑party e‑commerce channels, owning PDP management and digital promotional activities on retailer platforms.

Responsibilities

• Own end‑to‑end setup, refresh, and ongoing optimization of PDPs across third‑party retailers (e.g., Amazon, Walmart, Walgreens, etc.).
• Manage product listings, descriptions, digital assets, and brand consistency across retailer platforms.
• Collaborate cross‑functionally with content, creative, and sales teams to ensure PDPs reflect current messaging, claims, and promotional priorities.
• Run A/B tests to improve conversion, content effectiveness, and PDP engagement.
• Analyze performance data, customer behavior, and conversion funnels to identify optimization opportunities and translate insights into actionable recommendations to drive sales and improve the shopper experience.
• Support online sales strategy across third‑party e‑commerce channels and partner with Sales to troubleshoot listing issues and content syndication challenges.
• Collaborate with external agencies to apply category best practices and competitive insights.
• Monitor channel KPIs (traffic, conversion, buy box, ratings & reviews) and deliver weekly/monthly performance reports.
• Track competitor activity on retailer platforms and identify areas for improvement or differentiation.

Requirements / Skills

• Bachelor’s Degree in business, marketing or related field.
• Minimum 3+ years of e‑commerce experience.
• Strong familiarity with Amazon systems and PDP content management (required).
• Experience with other major retailer platforms such as Walmart, Walgreens, Best Buy (preferred).
• Experience working in regulated industries (e.g., health tech) is preferred.
• Strong analytical and problem‑solving skills.
• Ability to navigate ambiguity and drive results in a fast‑paced, highly regulated, evolving landscape.
• Comfortable managing multiple projects simultaneously with high attention to detail.