Digital Marketing Manager

About the role

We are looking for a Digital Marketing Manager to lead data-driven initiatives that strengthen brand visibility and customer engagement in Atlanta, Georgia. This role oversees multi-channel campaign strategy across email, paid media, and performance marketing while using analytics to guide decision-making. The ideal candidate brings a strong understanding of digital channels and a practical approach to optimizing results across the marketing funnel.

Responsibilities

• Develop and manage integrated digital marketing plans that support audience growth, lead generation, and brand awareness goals.
• Lead the execution of email marketing programs, including campaign planning, audience segmentation, testing, and performance review.
• Oversee paid media efforts across Google Ads and paid social platforms, adjusting budgets and targeting to improve return on investment.
• Track, interpret, and report campaign performance using Google Analytics and other measurement tools to identify actionable insights.
• Partner with internal stakeholders to align digital initiatives with broader business objectives and promotional priorities.
• Monitor market trends, channel performance, and competitor activity to refine campaign strategy and uncover new opportunities.
• Optimize landing pages, ad creatives, and messaging based on engagement data, conversion metrics, and testing outcomes.

Requirements

• Demonstrated experience managing digital marketing programs across multiple online channels.
• Hands-on knowledge of email campaign strategy, execution, and performance optimization.
• Proficiency with Google Ads and paid social advertising platforms.
• Strong working experience with Google Analytics and digital performance reporting.
• Ability to evaluate campaign results and translate data into clear recommendations.
• Excellent project management and communication skills in a fast-paced marketing environment.
• Bachelor’s degree in marketing, communications, business, or a related field is preferred.

Benefits

• Medical, vision, dental, and life and disability insurance for contract/temporary professionals.
• Eligibility to enroll in the company 401(k) plan for hired contract/temporary professionals.