Jr Digital Marketing & Communications Manager (Enrollment Services)

About FIU

Florida International University is a Top 50, preeminent public research university with 55,000 students from all 50 states and more than 140 countries, as well as an alumni network of more than 340,000. Located in the global city of Miami, the university offers more than 200 degree programs at the undergraduate, graduate and professional levels, including medicine and law. FIU faculty are leaders in their fields and include National Academy members, Fulbright Scholars and MacArthur Genius Fellows. A Carnegie R1 institution, FIU drives impactful research in environmental resilience, health and technology and innovation. Home to the Wall of Wind and Institute of Environment, FIU stands at the forefront of discovery and innovation. With a focus on student success, economic mobility and community engagement, FIU is redefining what it means to be a public research university.

Job Summary

Supports the maintenance of editorial standards and accuracy/quality of enrollment marketing and communications content. Assists in the creation of content strategy recommendations for enrollment marketing and communications clients based on information obtained through content inventories, current-state analysis, competitive assessments, user testing, email analytics, and higher ed marketing audience expectation reports. Assists in the creation of user-friendly online content for FIU's digital presence and print materials.

• Affirms responsibility for hearing the voice of the user, taking into account all of the various inputs and transforming it into optimal content, revising and copy-editing material to ensure tone is appropriate, and messaging and style are consistent.
• Assists in setting quality standards and measures content quality against best practices.
• Works and collaborates with content at many levels (information architecture, style guides, templates, analytics).
• Assists with revising campaign messaging according to best practices and weekly analysis recommendations suggested by Sr Account Manager.
• Collects weekly email campaign performance metrics, including open rates, click-through rates, conversion rates, and unsubscribe rates.
• Works closely with designers, business analysts, developers, marketing cloud administrators and communications directors to develop content for existing and proposed content elements.
• Assists with participatory design/user testing sessions and assists with presentation of findings and recommendations to cross-functional teams and senior level clients.
• Interprets educational media/communication administrative rules and policies and recommends new and improved programs and/or technologies to effectively manage educational media/communication administration.
• Maintains contact with departmental leadership and staff as well as within the greater university.
• Manages the communication calendar by updating and maintaining it on an ongoing basis to ensure adherence to schedules and timelines.
• Maintains confidential matters concerning the division. Exercises independent judgement and initiative when handling sensitive information.
• Performs other related duties as required or directed.

Minimum Qualifications

• Bachelor's degree in Marketing, Media/Public Relations, Communications or related field and one (1) year of experience.

Desired Qualifications

• Experience and/or knowledge of Photoshop and Adobe Creative Suite.
• Ability to handle multiple projects and awareness of deadlines.

Job Category

Administrative

Advertised Salary

$41,000-$46,000

Work Schedule

• Begin time: 8:30 AM
• End time: 5:30 PM

Pre-Employment Requirements

• Criminal Background Check

Other Information

• Ability to work flexible hours as needed.