Jr. Digital Communications Account Manager

About the role

WebFX is seeking an entry-level candidate for our Marketing team! Our ideal candidate has a bachelor's degree (or will soon have one!), a track record of strong academics, and is excited about all things marketing and client relationship-building.

Qualifications

• Education: A Bachelor's Degree: All majors welcome!
• GPA: 3.4 or above (Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)
• Suggested Experience and Skills: Prior experience working, in any field (for example: a part-time job, summer job, internship, etc)
• Strong verbal and written communication skills
• Customer service experience (in any industry)
• Presentation skills
• Analytical and research skills
• Digital marketing experience (a bonus!)
• Copywriting for the web experience (a bonus!)
• Tools/Technical Skills: (Not required, but awesome to have!) Excel/Google Suite Google Analytics Basic HTML
• Qualities and Traits: You're interested in the web, and like keeping up with new technology
• You're professional, dependable, and self-motivated
• You take pride in your work and always strive for high-quality results
• You work with urgency and enjoy getting things done
• You're proactive when it comes to solving problems
• You're a lifelong learner, and are always looking to stretch and grow your skills
• You love thinking both creatively and analytically, and love using data to make decisions

Job Responsibilities

• Communicate with Clients (About 40% of your day)
• Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals
• Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate
• Plan and Execute Digital Marketing Strategies (About 35% of your day)
• Create and execute data-driven SEO strategies and optimizations for your clients
• Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients
• Plan content strategy and build outlines for our team of copywriters
• Manage the planning and execution of CRO projects, and recommend CRO best practices for clients
• Perform light editing in the backend of client websites to correct errors and implement content
• Analyze Marketing Campaign Data (About 15% of your day)
• Analyze campaign performance data (In Google Analytics and RevenueCloudFX)
• Prepare monthly reports
• Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings
• Perform Marketing Research and Testing (About 10% of your day)
• Conduct industry research such as competitor analysis and keyword research
• Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly

The Benefits

• Comprehensive, On-the-Job Training and Career Development
• Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
• Ongoing advanced training sessions from industry experts as you progress further in your role
• Career Growth and Upward Progression Paths
• All our Jr-level roles represent the first step on an upward promotional path within WebFX
• Merit-based promotions are abundant for new team members who meet or exceed performance metrics
• Regular 1-on-1 check-ins with a manager to support career growth
• Potential promotional path for Jr. Digital Communications Account Manager: Digital Marketing Specialist Digital Marketing Analyst Digital Marketing Consultant Lead Internet Marketing Consultant Sr. Internet Marketing Consultant
• Compensation: $50,000 - $53,000 (potentially higher based on work experience)