Interactive Marketing Manager

Job Description

Salary: $59,000 with an annual bonus up to 15% and excellent benefits

Reputation & Local Listing Management (Core Focus)

• Serve as the primary owner of online reputation and local listing management for Village Green communities.
• Monitor and respond to all online reviews across platforms such as Google, Facebook, Yelp, Apartments.com, and ApartmentRatings.com with timeliness, professionalism, and alignment to brand voice.
• Develop review response templates, tone guidelines, and strategic playbooks for addressing neutral or negative feedback.
• Proactively identify trends and sentiment patterns to help properties address recurring issues and improve resident experience.
• Educate and support on-site and regional teams by providing best practices, training resources, and one-on-one coaching on managing reviews and encouraging positive feedback.
• Manage and audit local listings regularly to ensure accuracy of business hours, amenities, links, policies, and contact information.
• Collaborate with platform partners (e.g., SOCi, Yardi) to ensure listings are optimized and integrated properly.

Content Strategy & SEO Management

• Create and manage Google Q&A content to provide accurate, engaging, and timely responses to prospective renters’ questions.
• Write and optimize digital content including ILS listings, property descriptions, Google Business Profile posts, and community announcements.
• Conduct SEO audits and keyword analysis to enhance search rankings and organic visibility on platforms like Google and Bing.
• Create and manage property-level content calendars in coordination with the digital marketing team.

Social Media & Digital Content Management

• Oversee social media posting tools (e.g., SOCi) and coordinate regular content for assigned properties.
• Track performance and engagement metrics to continually improve content effectiveness.
• Support campaign launches and transitions during new community acquisitions and dispositions.

Property Performance Analysis & Strategy

• Analyze underperforming property campaigns to identify gaps in digital presence, lead generation, or conversion.
• Provide strategic recommendations to improve occupancy based on digital performance data, customer sentiment, and market trends.
• Collaborate with Marketing Directors and site teams to tailor digital strategies for lease-ups, struggling communities, and seasonal challenges.
• Utilize tools like Yardi, Google Analytics, and SOCi to report on listing engagement, campaign ROI, and review sentiment.

Collaboration & Cross-Department Support

• Partner with Strategic Growth, Operations, and Software Support teams to ensure digital strategies align with broader business goals.
• Participate in brand development, rebranding efforts, and naming strategy discussions.
• Support internal training programs, including how-to guides and webinars on review management, listings optimization, and digital communication best practices.
• Serve as a backup resource for digital marketing services such as photo updates, amenity changes, and ticket resolution during high-volume periods.

Qualifications

• Exceptional writing, editing, and communication skills with a strong grasp of brand voice and professional tone.
• Proven experience responding to customer reviews across major platforms and crafting thoughtful, empathetic responses.
• Strong analytical skills with the ability to draw insights from data and translate them into actionable strategies.
• Deep understanding of local SEO, listing management platforms, and Google Business Profiles.
• Excellent project management and organizational abilities.
• Collaborative team player who thrives in a fast-paced, multi-tasking environment.

Preferred Experience

• 3–5 years of experience in digital marketing, reputation management, or content strategy.
• Experience in the multifamily housing or property management industry is a strong plus.
• Proficiency with tools like SOCi, Yardi RentCafe, Google Analytics, and social media scheduling platforms.