Integrated Media Analyst

About the role

The mission of The New York Times is to seek the truth and help people understand the world. This role is part of the Advertising team, focusing on managing Paid Post and paid Social Post campaigns.

Responsibilities

• Be the main client point of contact post Paid Post launch
• Partner with Strategy and PM teams to review the program concept
• Advise on audience targeting strategy and performance questions
• Facilitate and manage onsite native and social campaign trafficking
• Confirm event tracking, log Jira tickets, and QA with Dev Team
• Perform Native and Social Traffic Driver analysis and optimizations
• Maintain pacing to ensure campaign goals are delivered within campaign flight dates
• Provide bi-weekly reporting on Paid Post campaign performance
• Provide campaign performance recommendations, audience composition insights, and engagement insights
• Collect and supply client-supplied assets for paid (dark) social post campaigns
• Traffic dark social posts and provide previews to clients; adjust for feedback

Qualifications

• 2+ years of professional experience in social media, audience development, content marketing, advertising, journalism, or other relevant fields
• Experience using digital ad servers like GAM, social ad servers like Meta and TikTok, and analytics tools like Google Analytics, Pressboard, etc. to traffic ads and gather traffic and engagement data on content pages
• Experience managing paid social campaigns, including generation of the creative, building of audience targeting, and handling of the budget
• Experience prioritizing competing programs, responsibilities, and projects