Integrated Marketing Manager

About the role

Piper Companies is seeking an Integrated Marketing Manager to support a growing client in the B2B SaaS industry in Austin, TX. The role is hybrid, requiring onsite presence in Austin 2–3 days per week.

Responsibilities

• Develop and execute integrated marketing campaigns across digital, content, email, events, partner, and paid media channels to support business growth objectives.
• Partner closely with demand generation, product marketing, sales, and executive leadership teams to align marketing initiatives with revenue goals.
• Manage campaign planning, messaging strategy, content development, and channel execution to ensure a cohesive customer journey.
• Analyze campaign performance, pipeline contribution, and marketing attribution metrics to optimize future marketing investments.
• Lead cross-functional collaboration with internal stakeholders and external vendors to ensure successful program delivery and execution.

Requirements

• 7–15 years of progressive marketing experience, including significant experience within B2B SaaS environments.
• Proven success developing and managing integrated marketing campaigns that drive measurable pipeline and revenue growth.
• Strong understanding of demand generation, account-based marketing (ABM), content strategy, and digital marketing best practices.
• Experience leveraging marketing automation, CRM platforms, and analytics tools such as HubSpot, Marketo, Salesforce, or similar technologies.
• Excellent communication, project management, and stakeholder management skills with the ability to influence cross-functional teams.

Compensation

• $110,000 – $150,000 annually
• Full comprehensive benefits: health, vision, dental, PTO, paid holiday and sick leave (if required by law)
• Remote work flexibility