Integrated Marketing Manager

About the role

Piper Companies is seeking an Integrated Marketing Manager to join a growing leader in the SaaS and analytics technology industry for a hybrid permanent position. The Integrated Marketing Manager will lead strategic account-based marketing initiatives, partnering closely with sales and cross-functional teams to develop targeted campaigns that increase enterprise engagement, accelerate pipeline creation, and support long-term revenue growth.

Responsibilities

• Develop and execute integrated ABM programs focused on high-value enterprise accounts, utilizing personalized engagement strategies across multiple marketing channels.
• Collaborate with Business Development Representatives and sales leadership to identify target accounts, establish account tiers, and align outreach efforts to revenue objectives.
• Coordinate campaign execution across digital marketing, events, content, email, web, and paid media teams to ensure a consistent account experience.
• Measure and analyze engagement metrics, influenced pipeline, conversion trends, and opportunity progression to optimize campaign performance and ROI.
• Create scalable ABM frameworks, workflows, and best practices that can be expanded across additional markets and business segments.

Qualifications

• 5+ years of experience in B2B SaaS marketing with a background in demand generation, growth marketing, or account-based marketing.
• Proven experience building or launching ABM programs and developing tiered account strategies that support pipeline growth.
• Demonstrated success generating measurable pipeline impact, with the ability to articulate percentage growth, revenue contribution, and marketing influence.
• Strong understanding of lead lifecycle management, funnel metrics, account engagement strategies, and sales-marketing alignment.
• Experience working with Salesforce, HubSpot, marketing automation platforms, and ABM technologies such as 6sense or Demandbase.
• Ability to balance strategic planning with hands-on campaign execution in a fast-paced environment.

Pay

Salary Range: $110,000 – $145,000/year (USD)

Benefits

• Medical, Dental, Vision
• 401(k)
• Paid time off
• Additional employer-sponsored benefits