Insights Director

Key Responsibilities

• To understand the background and intent of client requests (participating in kick-off calls, reviewing proposals and market research briefs)
• Includes taking the time to develop a deeper understanding of the clients’ categories and key competitors
• Lead the development of research plans and proposals (adhering to PRS IN VIVO best practices, services, and visual guidelines)
• Willingness to get their ‘hands dirty’ with nitty-gritty of research process, if necessary, including screeners, questionnaire design, scripting surveys, etc.
• Managing / directing projects from start to finish including close collaboration with PM/fieldwork department
• Writing and presenting strategic reports of findings in PowerPoint
• Assisting with (and eventually leading) debrief presentations
• Develop (or learn how to develop) client relationships outside of individual studies to grow revenue

  The Ideal Candidate

  • Has 8+ years of experience in a top research consultancy, or as a brand strategist in an ad agency, consultancy or market research environment, ideally with CPG/FMCG clients and/or shopper/packaging/ NPD/ retail research
  • BA/BS in related field
  • Experience with quantitative and qualitative analysis
  • Proven ability to take responsibility, think analytically, and communicate clearly
  • Understanding of questionnaire design and creation
  • Knowledge and interest in new-tech and digital research solutions essential
  • Strong writing and analytical ability – knowing how to convert data and analysis into stories
  • Written and oral communication – used to correspond clearly and concisely with clients, outside vendors, and internal departments
  • Creating instruction materials for our internal and external field partners
  • Attending client briefings and debriefs
  • Good understanding of quantitative metrics and experience in combined qual-quant projects execution and analysis preferred
  • Strong experience in qualitative consumer research
  • IT skills focusing on Word, Excel and PowerPoint, video editing is a plus
  • Must be able to work independently, yet be comfortable asking questions

    What's In It For You

    • Career Development
    • Exceptional benefits package (including generous PTO, healthcare plans, wellness benefits)
    • A flexible workplace policy
    • A strong collaborative culture

    Benefits

    To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | US

    About Us

    Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights.