Consumer Insights Director

Job Summary

The Consumer Insights Director at Stand Together will lead a high-performing team of researchers and strategists to define and drive the vision for the Consumer Insights function. This role will set the direction for the team, establish best-in-class research capabilities, and ensure insights meaningfully shape organizational strategy, communications, and audience engagement efforts.

About the Role

Lead the Consumer Insights Function
- Define and drive the vision, strategy, and roadmap for the Consumer Insights team.
- Build and lead a high-performing team of 4-6 insights professionals, fostering strong analytical rigor, strategic thinking, and execution excellence.
- Establish research standards, methodologies, frameworks, and processes that ensure consistent, high-quality insights delivery across the organization.
- Ensure research products, outputs, and recommendations meet organizational expectations for relevance, rigor, clarity, and strategic value.
- Prioritize research investments and align team efforts with organizational priorities and strategic objectives.

Consumer & Audience Research

Lead end-to-end consumer research initiatives to uncover audience motivations, perceptions, behaviors, barriers, and unmet needs.
- Oversee qualitative and quantitative research programs using methodologies such as: Surveys, Focus groups, In-depth interviews, Ethnographies, Online communities, Behavioral research, Conjoint and segmentation analyses.
- Personally lead select high-priority or highly strategic research initiatives.
- Continuously identify emerging trends, shifts in audience sentiment, and opportunities for deeper understanding.

Segmentation & Persona Development

Lead the development and refinement of audience segmentation strategies that inform organizational targeting, engagement, and communication approaches.
- Translate complex research findings into actionable personas, audience frameworks, and journey maps.
- Ensure segmentation and persona work is practical, scalable, and actively adopted by cross-functional teams.

Brand Equity & Perception Research

Oversee brand equity tracking and perception research to measure awareness, trust, favorability, differentiation, and relevance.
- Provide strategic recommendations to strengthen audience connection and improve brand positioning.
- Help organizational leaders understand how audiences perceive Stand Together and related initiatives.

Messaging & Content Research

Lead messaging, narrative, and content testing efforts to evaluate audience resonance and communication effectiveness.
- Assess how audiences respond to messaging frameworks, tone, framing, storytelling, and creative concepts across channels and formats.
- Partner closely with communications, marketing, digital, and creative teams to optimize messaging and audience engagement strategies.
- Translate findings into actionable guidance for campaign development, content creation, and strategic communications.

Insight Activation & Strategic Influence

Ensure research insights are translated into clear, compelling, and actionable recommendations for leaders and stakeholders.
- Build systems, tools, and reporting mechanisms that democratize audience understanding across the organization.
- Influence strategic decisions through evidence-based insights and strong executive communication.
- Serve as a trusted thought partner to senior leaders on audience strategy, consumer behavior, and communication effectiveness.

Team Leadership & Collaboration

Coach and develop team members to strengthen research capabilities, strategic thinking, and leadership skills.
- Foster a collaborative, curious, and high-accountability team culture.
- Manage external research vendors and agency partners as needed.
- Collaborate cross-functionally to ensure insights are integrated into planning, strategy, and execution across teams.

Qualifications

• 10+ years of experience in consumer insights, market research, audience strategy, brand strategy, or related fields.
• Significant experience leading and developing high-performing research or insights teams.
• Deep expertise in:
• Consumer and audience research
• Market segmentation and persona development
• Brand equity and perception research
• Messaging, narrative, and content testing
• Insight synthesis and strategic storytelling
• Demonstrated success translating research findings into actionable strategies and organizational decisions.
• Strong experience with both qualitative and quantitative research methodologies.
• Experience influencing senior executives and leading cross-functional initiatives.
• Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.

What We Offer

• Competitive benefits: 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
• A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
• Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
• Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.