Insights Director

Key Responsibilities

• To understand the background and intent of client requests (participating in kick-off calls, reviewing proposals and market research briefs)
• Includes taking the time to develop a deeper understanding of the clients’ categories and key competitors
• Lead the development of research plans and proposals (adhering to PRS IN VIVO best practices, services, and visual guidelines)
• Willingness to get their ‘hands dirty’ with nitty-gritty of research process, if necessary, including screeners, questionnaire design, scripting surveys, etc.
• Managing / directing projects from start to finish including close collaboration with PM/fieldwork department
• Writing and presenting strategic reports of findings in PowerPoint
• Assisting with (and eventually leading) debrief presentations
• Develop (or learn how to develop) client relationships outside of individual studies to grow revenue

The Ideal Candidate

• Has 8+ years of experience in a top research consultancy, or as a brand strategist in an ad agency, consultancy or market research environment, ideally with CPG/FMCG clients and/or shopper/packaging/ NPD/ retail research
• BA/BS in related field
• Experience with quantitative and qualitative analysis
• Proven ability to take responsibility, think analytically, and communicate clearly
• Understanding of questionnaire design and creation
• Knowledge and interest in new-tech and digital research solutions essential
• Strong writing and analytical ability – knowing how to convert data and analysis into stories
• Written and oral communication – used to correspond clearly and concisely with clients, outside vendors, and internal departments
• Creating instruction materials for our internal and external field partners
• Attending client briefings and debriefs
• Good understanding of quantitative metrics and experience in combined qual-quant projects execution and analysis preferred
• Strong experience in qualitative consumer research
• IT skills focusing on Word, Excel and PowerPoint, video editing is a plus
• Must be able to work independently, yet be comfortable asking questions

The Ideal Candidate must be a US Citizen to comply with US Federal Government requirements.

What's In It For You

• Career Development
• Exceptional benefits package (including generous PTO, healthcare plans, wellness benefits)
• A flexible workplace policy
• A strong collaborative culture

About Us

• Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years.
• We bring together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights.
• We help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets.
• We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish.
• We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish.

About The Team

• The Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals.
• We help our clients develop the initial idea for a product/service, ensure the fully-articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch.
• This is accomplished using best-in-class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting.