Director, Insights

About the Role

We are seeking a strategic, commercially-minded, and highly collaborative Director of Insights to lead Bombas’ consumer research function. Reporting to the Chief Marketing Officer & GM, eCommerce, this player-coach role will translate qualitative feedback, market signals, and product testing into actionable inputs for Product, Marketing, and Brand teams.

Responsibilities

• Consumer/Product Opportunity Mapping & Enablement:
  • Build the strategic consumer POV to inform Merchandising and Executive leadership’s decisions on product areas and customer segments.
  • Serve as a key voice in identifying potential pivots in category or campaign strategy.
  • Present the Opportunity Map and category growth levers to leadership, translating research into clear business implications.
  • Partner with Product Marketing to represent the consumer perspective across go-to-market efforts.
• Product, Concept & Assortment Intelligence:
  • Provide consumer and market intelligence for Merchandising’s seasonal line planning.
  • Determine research priorities for high-risk concepts or assortments.
  • Partner with Merchandising on pricing and value positioning re-evaluations.
  • Oversee wear-testing and QA diagnostics in partnership with Sourcing.
• Insights Operations, Tooling & Real-Time Signal Deployment:
  • Manage reactive research for fit, quality, or sentiment signals.
  • Own the quarterly competitive narrative and brand health read for leadership.
  • Manage the Consumer Insights budget and strategic vendor relationships.
  • Direct the implementation of LLM clustering for real-time consumer signal deployment.
• Team Leadership & Vendor Ownership:
  • Coach and develop the Manager, Insights.
  • Own final vendor and agency relationship decisions.

Qualifications

• 8+ years of progressive experience in Consumer Insights, Commercial Strategy, or Brand Strategy within consumer products, retail, footwear, apparel, or adjacent industries.
• Track record of collaborative impact, translating research into measurable revenue growth and category expansion.
• Deep methodological expertise in qualitative, quantitative, and mixed-methods research.
• Broad commercial fluency in DTC unit economics, marketing funnel dynamics, and product development timelines.
• Experience operating as a trusted advisor to senior leadership.
• 1+ years of direct people management or formal mentorship experience.

Skills

• Strong storytelling ability to turn complex insights into actionable recommendations.
• Confident cross-functional influencer with evidence-based decision-making.
• Deep fluency in product, customer psychology, and DTC dynamics.
• Thoughtful and pragmatic approach to prioritization and execution.

Benefits

• Competitive compensation and employer-paid health, medical, and dental benefits.
• 401k with match and paid parental leave.
• Flexible paid time off, including over 20 paid company holidays, "Flexible Fridays," and unlimited vacation, sick, and wellness days.
• Monthly phone stipend and $100 monthly wellbeing reimbursement.
• Equity in the business for all full-time employees.
• Office perks including snacks, socks, and team outings.

The pay range for this position at the start of employment is expected to be between $168,000 and $178,000/year, with potential variations based on experience and market factors.