Director of Insights

Vevo is the world's leading music video network, connecting a global audience to high-quality music video content. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans official music videos, live performances, and original programming. The company partners with leading distribution platforms to deliver content across television, desktop, and mobile devices, reaching 22 billion views monthly.

About the role

We are seeking a Director of Insights to drive our audience research and consumer insights practice. The ideal candidate is a market research expert who translates data into actionable insights with a proven track record of delivering business impact. This role will own research and insights practices supporting Sales, Marketing, Communications, and Distribution at Vevo. This is a full-time, hybrid position based in our New York City office.

Responsibilities

• Oversee the development of robust learning agendas, research strategies, and audience intelligence frameworks that inform Vevo’s strategic priorities
• Lead all aspects of quantitative and qualitative primary research projects, including third-party supplier management, study design and execution, data analysis and reporting, and socialization of insights across the company
• Become an expert on Vevo’s global audience and viewership trends, deriving holistic audience narratives and strategic opportunities by leveraging 1st and 3rd party data sources and platforms
• Develop bespoke research studies and data analyses to guide thought leadership that strengthens Vevo’s internal strategy and external market position
• Translate insights into go-to-market positioning, audience narratives, and category overviews, ensuring data-driven recommendations inform all market-facing collateral
• Identify opportunities for AI-enabled research and workflows to reduce cost and speed to insights while increasing access to data among cross-functional partners
• Coach and guide a high-performing team of researchers responsible for managing and executing research studies and robust data analyses to support Vevo’s core business functions

Requirements

• 8+ years of relevant consumer insights and/or market research experience, preferably at a media agency or digital publisher/brand
• Expert knowledge of quantitative and qualitative research methodologies and the ability to translate research and insights into business solutions
• Deep familiarity with global syndicated research partners such as eMarketer, BrandWatch, GlobalWebIndex, MRI|Simmons, and other global research and insights solutions
• Proficiency in data analysis and statistical techniques, with experience in data processing and visualization tools such as Looker and statistical software like SPSS or SAS
• Effective cross-functional leadership skills, with the ability to influence and align other teams

Skills

• Ability to translate data analysis into actionable insights and strategies, effectively communicating them to internal teams and external stakeholders
• Synthesize data from multiple sources to identify patterns and implications for consumers and Vevo’s business
• Strong knowledge of the multi-platform media and content landscape, advanced quantitative/qualitative methodologies, and current trends shaping the media industry
• Experience managing 3rd party research vendors through the full partnership lifecycle, from contract negotiation to project execution
• Broad understanding of AI tools and a proven ability to apply them responsibly across the research process
• Naturally curious with a knack for uncovering valuable insights and turning them into compelling narratives that influence senior decision-making

Benefits

• Competitive compensation and benefits packages
• Premier access to music content and new releases of original media content

Pay

$150,000 - $165,000 a year

Schedule

Full-time, hybrid position requiring a minimum of 3 days per week in the New York City office.