Influencer Relations Specialist

Main Purpose of the Role

The main purpose of the Influencer Specialist role is to support the execution of influencer and ambassador programs, managing gifting, campaigns, and partnership outreach to drive brand awareness and growth. This role tracks campaign performance and monitors emerging trends to continuously optimize partnership strategies.

Major Responsibilities

• Execute the monthly gifting strategy and budget for top-performing influencers and brand ambassadors to support loyalty, content output, and program value
• Monitor and identify new social opportunities, including emerging platforms, content trends, and program innovations, to support network growth
• Research, pitch, and assist in negotiating partnerships with high-impact influencers to increase brand reach and engagement
• Support end-to-end execution of paid influencer campaigns, ensuring content aligns with brand guidelines and campaign objectives
• Track, analyze, and report on campaign performance, sharing insights to help inform future partnership strategies
• Support with overall Influencer & Talent initiatives such as digital campaigns and in-person events/activations

Required Competencies

• Strategic and innovative mindset
• Excellent communication skills
• Hyper organized and ability to manage an expansive network of influencers and relationships
• Be creative and solution-oriented
• Team player and self-starter
• Able to manage budgets and optimize spend to achieve goals
• Strong organizational and project management abilities, able to manage multiple relationships and campaigns at once
• Strong teamwork and communication skills, with the ability to work collaboratively across departments and with external partners
• A proactive, solution-oriented approach and comfort working in a fast-paced, evolving environment
• Data-driven mindset with experience analyzing campaign performance and using insights to optimize strategy
• Strong understanding of social media platforms, creator trends, and affiliate/creator economy tools
• Experience pitching, negotiating, and understanding of legal terms for contracts

Minimum Qualifications

• Bachelor’s degree: Business, Marketing/Communications preferred
• 2-4 years of experience in influencer marketing, creator partnerships, or ambassador program management
• Demonstrated success recruiting, managing, and optimizing relationships with influencers or brand ambassador
• Data-driven approach with the ability to analyze performance metrics and translate insights into actionable strategy
• Experience in budget management and planning
• Experience reviewing and managing contracts and legal terms within influencer or partnership agreements
• Knowledge of FTC guidelines and influencer disclosure requirements, ensuring all partnerships and content meet compliance standards
• Experience with affiliate marketing platforms or tracking tools (e.g., LTK, ShopMy) to support revenue tracking and optimization

Preferred Qualifications

• Google Suite, Excel
• Social platforms such as Creator IQ, Tribe Dynamics