Social Media and Influencer Specialist

About the role

The Role: We’re looking for a Community Specialist located in Prosper Texas, to join our social media and content team. This role is all about connecting with our audience, amplifying trends, and helping bring RYSE to life online. You’ll be the first line of engagement, responding to customers and creators, spotting viral moments, supporting the content team with creative ideas, and occasionally appearing on camera for social content.

Responsibilities

• Own day-to-day community management across Instagram, TikTok, Facebook, X (Twitter), Discord, and emerging social platforms.
• Build genuine relationships with the RYSE community by responding to comments, DMs, mentions, and user-generated content in a timely, authentic, and on-brand voice.
• Proactively identify and engage with creators, athletes, ambassadors, and brand advocates to strengthen the RYSE community.
• Manage influencer outreach, product seeding, gifting, and ongoing relationship communication to support campaigns and long-term partnerships.
• Monitor social conversations, trends, and competitor activity to uncover opportunities for engagement and content creation.
• Identify trending sounds, formats, memes, and cultural moments, and collaborate with the content team to bring them to life in a way that feels native to each platform.
• Work closely with the Influencer and Social Media Manager to support campaign execution, creator activations, and product launches.
• Track community sentiment and surface customer feedback, product insights, and frequently asked questions to internal teams.
• Absorb and respond to customer inquiries, provide support, and assist with PR gifting, product seeding, and creator communications, ensuring a premium brand experience from first touch through campaign completion.
• Support reporting by tracking community engagement, influencer performance, campaign results, and emerging social trends, providing actionable insights to the marketing team.
• Occasionally create or appear in low-fi, trend-driven social content when it supports community engagement or brand storytelling.

Requirements

• Passion for fitness, nutrition, and wellness culture.
• Social media savvy, with a finger on the pulse of TikTok, Instagram trends, and viral content.
• Comfortable on camera with strong presentation skills.
• Exceptional customer service skills.
• Strong written communication skills and a fun, engaging brand voice.
• Proactive and creative—able to spot trends and turn them into actionable ideas.
• Experience with social engagement or community management preferred.

Qualifications

• High school diploma or equivalent.
• At least 2 years of relevant work experience in social media management, community management, or a related field.

Skills

• Excellent communication and interpersonal skills.
• Ability to multitask and prioritize tasks effectively.
• Strong organizational and project management skills.
• Knowledge of social media analytics tools.
• Ability to work independently and as part of a team.

Benefits

• Competitive salary
• 401(k) matching
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Vision insurance