Social Content & Influencer Specialist

Role Description

As the Social Content & Influencer Specialist at Koala, you'll help bring our brand to life across owned and earned social channels. You'll create engaging social content, build authentic relationships with creators and partners, and support campaigns that grow Koala's community, reach and revenue.

Key Responsibilities

• Influencer Responsibilities:

  • Support the development and implementation of Koala’s creator and gifting strategy for Koala, growing Koala’s reach across social platforms to target audiences.
  • Work closely with internal and external (re: agency) stakeholders to ensure creator alignment across key brand moments such as product launches, collab campaigns and sales.
  • Identify culturally and brand-relevant creators and tastemakers and ambassador opportunities that strengthen Koala’s relevance and reach.
  • Negotiate creator rates with managers and talent to ensure strong ROI and commercial outcome.
  • Partner with Creative and Paid teams to maximise content performance across organic and paid channels.
  • Assist in creative briefing of creators to drive quality and authentic content that hits reach targets.
  • Manage day-to-day communications with creators and partners, including product orders, contracts and content feedback.
  • Track and report on campaign performance, reporting regularly on reach, engagement and content KPIs to the wider marketing team.
  • Maintain organization across the Marketing Calendar, Influencer Tracker and GDrive (contracts, content, usage rights).

• Social Media Responsibilities:

  • Concept, create and edit engaging short-form content for TikTok, Instagram, Facebook and emerging social platforms using tools such as Canva, CapCut and Adobe Creative Suite.
  • Capture both planned and reactive content, including filming on-location, in the showroom, at events and with creators when required.
  • Be comfortable appearing on camera to create authentic, personality-led content for Koala's social channels.
  • Plan, maintain and execute the social content calendar in partnership with the Social Lead, ensuring content aligns with key campaigns, launches and cultural moments.
  • Schedule and publish content through Sprout Social while maintaining best practices for each platform.
  • Monitor community conversations across social channels, responding to comments and DMs in Koala's brand voice while identifying opportunities to engage with creators and customers.
  • Analyze organic social performance and translate insights into actionable recommendations through weekly, monthly, quarterly and annual reporting.
  • Stay on top of platform trends, new features and emerging content formats, proactively bringing fresh ideas that help Koala remain culturally relevant.
  • Work cross-functionally with Creative, Brand, Influencer and Paid teams to ensure social content supports broader marketing initiatives.

Ideal Background

• 3+ years experience working in influencer marketing or social media with a proven track record of successful campaigns, preferably in e-commerce.
• Excellent project management and organizational capabilities.
• Strong communication, negotiation & relationship-building skills.
• Be comfortable being on camera.
• Proficiency in social media platforms and influencer marketing tools such as CreatorIQ.
• Data-driven decision maker with ability to analyze campaign performance and use this to inform future campaigns.
• Knowledge of industry regulations and standards.
• Highly organized and detail-oriented.

Pay

USD Salary Band for this role is $80-100k annually.

Treehouse Perks and Privileges

• Work From SofaBed (WFB)
• Generous time off - Koala life leave, volunteer, parental, and more to help keep your work-life balance, balanced.
• Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam, as well as monthly WFH stipend.
• Employee Assistance Program
• Competitive 401k matching and comprehensive Anthem private health insurance plans.
• Learning Management platform, as well as individual and team growth budgets and dedicated days.
• Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1%and so much more.

Koalities We Look For

• We do things a little differently and we don’t shy away from the fact that we expect a lot from our employees!
• We have no ego; we seek feedback that grows us;
• We have a strong bias for action.
• We want you to challenge expectations, always look to make a difference and give us something different from the norm.
• We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work.
• We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting.
• Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers’ expectations.