Social Media Influencer Specialist

About the Company

Lovevery is a pioneering company dedicated to supporting early childhood development through thoughtfully designed products and educational resources. With a focus on nurturing curiosity, learning, and growth during the critical early years, Lovevery combines expert insights in child development with innovative design to create engaging, high-quality toys and activities. The company is committed to fostering meaningful connections between parents and children, offering solutions that promote developmental milestones and lifelong learning. Lovevery's dedication to quality, safety, and educational excellence has established its reputation as a trusted leader in the early childhood space, serving families across the globe with a mission to make developmental play accessible and impactful.

About the Role

Lovevery is seeking a passionate and dynamic Social Media & Influencer Specialist to join our team. This hybrid role offers an exciting opportunity to manage and grow Lovevery's U.S. TikTok presence while sourcing and collaborating with creators across multiple platforms for our global influencer marketing initiatives. Reporting directly to the Manager of Social Media, the successful candidate will split their time approximately evenly between content management on TikTok and influencer sourcing activities. This role is ideal for someone who thrives in a fast-paced, ever-changing environment and enjoys wearing multiple hats, from content strategy to creator outreach and campaign execution. The specialist will work closely with cross-functional teams—including Social, Influencer, Brand, Creative, Paid, and Customer Experience—to enhance Lovevery’s social footprint, foster meaningful creator partnerships, and execute compelling campaigns aligned with product launches and business objectives.

Responsibilities

• Manage the day-to-day operations of Lovevery's U.S. TikTok account, including content planning, scheduling, publishing, and platform optimization
• Implement and execute the TikTok content calendar in collaboration with the Social Media team, ensuring alignment with campaign priorities and business goals
• Drive growth of the TikTok presence by achieving engagement, follower growth, and content performance targets
• Monitor platform trends, sounds, creators, and emerging features to identify new opportunities for engagement and growth
• Track and analyze performance metrics, providing insights and recommendations to optimize content and platform performance
• Prepare and present weekly and monthly performance reports, including key learnings and strategic suggestions
• Collaborate with Brand, Creative, Paid, and Influencer teams to support product launches, seasonal campaigns, and cross-functional initiatives
• Assist with TikTok Shop initiatives, including creator coordination, product tagging, campaign execution, and affiliate support
• Develop expertise in Lovevery’s social media management and analytics tools to ensure efficient content publishing and reporting
• Source creators across multiple platforms for gifting, affiliate, and paid campaigns, maintaining an organized database of creator contacts and performance data
• Identify and evaluate creators based on audience fit, content quality, engagement, storytelling ability, and brand alignment
• Partner with the Influencer Marketing team to recommend creators for various campaigns and initiatives
• Stay informed of emerging creator trends, platform updates, and best practices, sharing insights with internal teams

Qualifications

• 2–3 years of experience in social media, influencer marketing, or related fields
• Proven experience managing brand social media accounts, particularly TikTok
• Experience sourcing and working with influencers and creators across platforms such as Instagram, TikTok, and YouTube
• Strong understanding of TikTok, short-form video content best practices, and platform trends
• Familiarity with TikTok Shop and affiliate marketing programs is a plus
• Proficiency with social media management, analytics, listening, or influencer management tools (e.g., Dash Hudson, Sprout Social, GRIN, CreatorIQ, Aspire, Sprinklr)
• Excellent written communication skills with a focus on social-first storytelling
• Strong analytical skills to interpret performance metrics and identify growth opportunities
• Highly organized with the ability to manage multiple priorities in a fast-paced environment
• Proactive, curious, and solutions-oriented mindset
• Passion for early childhood development, parenting, education, and digital storytelling
• Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred

Benefits

• Competitive salary, benefits, and stock options package
• Three weeks of paid time off (PTO) in the first year, plus 14 paid holidays
• Generous parental leave policies
• Provision of necessary equipment to perform the job effectively
• Access to free or discounted Lovevery products
• Remote work flexibility available anywhere in the U.S.