Influencer specialist

About the role

An Influencer Specialist assists in developing influencer strategies and campaigns for client brands that grow the brands' awareness, social media presence and overall engagement with consumers, as well as providing strategic insight to clients/colleagues and mentoring team members.

Responsibilities

• Develop influencer plans for clients
• Manage start-to-finish social influencer campaigns for clients
• Aid in building the strategy for and responsible for the execution of multi-faceted influencer programs across key categories, campaigns
• Continually work to identify areas of the business that would benefit from investing in influencers efforts
• Assist clients’ influencer partners
• Establish and maintain a positive interaction with and between the brand and influencers and consumers
• Develop, maintain and update project timelines, oversee accurate posting of content by influencers, manage deadlines
• Monitor social channels and manage influencer partners to help drive positive results for brands
• Identify real-time engagement opportunities discovered via social listening; act upon opportunities
• Identify negative content/risky content generated by partners; take action to minimize impact to the client or brand
• Monitor and analyze program results; compile thorough and accurate reports
• Familiarity with standard influencer and/or social media metrics
• Support event planning and execution for influencer activations, brand experiences, and campaign moments—coordinating all logistics such as booking car services, managing outside vendors, securing venues, and ensuring seamless on-site and digital integration of influencer content
• Demonstrate proper writing, editing, presentation and interpersonal communication skills, particularly when it comes to client communications (emails, memos, presentations, excel documents), but also with brand partner and agency communications
• Determine the need for support staff assistance for projects/program elements and manage support staff during execution
• Understand the resources and tools needed to achieve the clients’ social media marketing/PR objectives; complete tasks that meet objectives
• Build and maintain relationships with influencers on behalf of the agency and clients
• Show an understanding of the social media and influencer landscape and how to use social channels to drive brand awareness and engagement for clients
• Participate in agency brainstorm sessions for client programs
• Assist in compilation of awards presentations
• Develop and foster relationships with suppliers
• Stay current with developments in social media, influencers, current trends, technology updates and top news stories in the clients’ and brands’ spaces
• Show integrity, attention to detail and good judgment when working with colleagues and clients

Qualifications

• B.A. in Marketing, Public Relations or the like
• One (1) to two (2) years of experience managing social influencer campaigns for brands and developing influencer content plans and strategies
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Proficiency with influencer discovery or management platforms (e.g. Creator IQ, Tagger, Archive or the like)

Compensation

In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $65,000 - $71,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

Benefits

At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:

• a hybrid work model;
• a “work from anywhere in the US” policy (up to four weeks a year);
• a year-round staff training and development curriculum;
• a staff-led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/)

Perks

• Bring Your Parents (And Kids) to Work Days
• regular volunteer Days of Service
• mid-day Cupcakes and Cocktails mixers
• epic Halloween and holiday parties