Influencer Marketing Specialist

Job Overview

The Influencer Marketing Specialist will play a pivotal role in executing our influencer marketing strategy, reporting to the Director of PR, Social Media, and Influencer Marketing. This position will focus on creating and managing influencer campaigns that elevate the ZWILLING J.A. Henckels family of brands, with a specific emphasis on food creators, chefs, and culinary influencers.

Key Responsibilities

• Influencer Strategy Development and Execution
• Campaign Brief Creation
• Partnership Management
• Content Curation & Campaigns
• Trend Monitoring & Market Insights
• Campaign Tracking & Optimization
• Cross-functional Collaboration
• Warehouse Sales Support

Qualifications

• 3+ years of experience in influencer marketing, social media strategy, event marketing or digital marketing, with a strong focus on food creators, culinary influencers, or the culinary industry required.
• PR and Affiliate experience preferred.
• Demonstrated ability to create effective campaign briefs and manage influencer relationships from ideation to execution.
• Strong knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and experience working specifically within food media or with culinary influencers.
• Familiarity with Amazon Creator Connections, TikTok Shop, UGC, Influencer Marketing Softwares.
• A passion for food, cooking, or the premium kitchen tools industry is required—you must know the key players and trends in the food content creator space.
• Excellent communication, negotiation, collaboration and relationship-building skills
• A data-driven mindset with the ability to analyze metrics and adjust strategies accordingly.

What We Offer

• An opportunity to work with a legacy brand known for its excellence in craftsmanship.
• A dynamic and supportive work environment that fosters creativity and innovation.
• Competitive salary, benefits, and opportunities for career growth.
• Base Salary Range: $75,000.00-$90,000.00 per year contingent upon experience.