Influencer Development Specialist

About the role

We're looking for an Influencer Development Specialist to activate and grow a defined segment of creators on the Mavely platform. This is a creator-facing role at the heart of Later's creator monetization business, focused on moving creators through key activation milestones and driving measurable Commissionable GMV (CGMV) growth following every touchpoint.

Responsibilities

• Manage a defined portfolio of creators within CRM pipelines, prioritizing high-impact opportunities for activation and growth, including assigned specialty segments.
• Execute structured outreach sequences and targeted follow-ups to drive engagement, meetings booked, and platform activation.
• Maintain strong CRM hygiene, ensuring accurate tracking of touchpoints, pipeline movement, and creator status across your book of business.
• Identify patterns in high-performing creators and replicate successful activation strategies across your pipeline.
• Schedule and lead 1:1 calls with creators to drive activation, educate on platform value, and share influencer monetization strategies.
• Guide creators through key activation milestones, including link creation, brand alignment, and early revenue generation.
• Deliver tailored, actionable recommendations that help creators increase earnings on Mavely, informed by creator demographic data and niche.
• Build trust and maintain ongoing relationships with creators to drive sustained platform engagement and revenue growth.
• Drive measurable CGMV growth following creator touchpoints by influencing platform usage and monetization behaviors.
• Track and optimize performance against core KPIs, including meetings booked, activation rates, and post-touchpoint revenue lift.
• Analyze pipeline performance and outreach effectiveness to continuously improve conversion and engagement rates.
• Leverage data and insights to prioritize efforts and maximize impact across your portfolio.
• Partner with Campaigns, Lifecycle, and RevOps teams to align on creator opportunities, pipeline strategy, and performance insights.
• Surface creator feedback and behavioral trends to inform product, marketing, and lifecycle improvements.
• Contribute to the evolution of pipeline strategies, outreach frameworks, and activation playbooks.
• Stay informed on creator trends and platform behaviors to continuously refine activation strategies.

Requirements

• 2-4 years of experience in a client-facing, revenue-driving role such as Sales, Account Management, Customer Success, or similar.
• Demonstrated ability to influence behavior and drive outcomes through direct communication, including calls and email outreach.
• Experience working within a CRM (HubSpot preferred) and managing a pipeline or book of business.
• Data-driven mindset with the ability to connect actions to revenue outcomes and optimize based on performance.
• Excellent written and verbal communication skills, with the ability to build trust and communicate with clarity and empathy.
• Strong understanding of social media, affiliate marketing, and the creator ecosystem.
• Highly organized and adaptable, with the ability to manage multiple priorities and maintain consistent follow-through in a fast-paced environment.
• Experience in the creator economy, influencer marketing, or affiliate platforms is a plus.

What You Bring

• Driven by Impact: You deliver results that matter, prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast, challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive, removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

How You Work

• Driven by Impact: You deliver results that matter, prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast, challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive, removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Skills, Experience, and Other Factors

• 2-4 years of experience in a client-facing, revenue-driving role such as Sales, Account Management, Customer Success, or similar.
• Demonstrated ability to influence behavior and drive outcomes through direct communication, including calls and email outreach.
• Experience working within a CRM (HubSpot preferred) and managing a pipeline or book of business.
• Data-driven mindset with the ability to connect actions to revenue outcomes and optimize based on performance.
• Excellent written and verbal communication skills, with the ability to build trust and communicate with clarity and empathy.
• Strong understanding of social media, affiliate marketing, and the creator ecosystem.
• Highly organized and adaptable, with the ability to manage multiple priorities and maintain consistent follow-through in a fast-paced environment.
• Experience in the creator economy, influencer marketing, or affiliate platforms is a plus.

Our Approach to Compensation

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors. Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only. To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range

$51,500 - $81,900

Where We Work

We have offices in Boston, MA; Vancouver, BC; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, Inclusion, and Accessibility

We are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change. We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.