Influencer Development Specialist

About the role

We're looking for an Influencer Development Specialist to activate and grow a defined segment of creators on the Mavely platform. This is a creator-facing role at the heart of Later's creator monetization business, focused on moving creators through key activation milestones and driving measurable Commissionable GMV (CGMV) growth following every touchpoint.

Responsibilities

• Pipeline Activation & Execution
  • Manage a defined portfolio of creators within CRM pipelines, prioritizing high-impact opportunities for activation and growth, including assigned specialty segments.
  • Execute structured outreach sequences and targeted follow-ups to drive engagement, meetings booked, and platform activation.
  • Maintain strong CRM hygiene, ensuring accurate tracking of touchpoints, pipeline movement, and creator status across your book of business.
  • Identify patterns in high-performing creators and replicate successful activation strategies across your pipeline.
• Creator Engagement & Growth
  • Schedule and lead 1:1 calls with creators to drive activation, educate on platform value, and share influencer monetization strategies.
  • Guide creators through key activation milestones, including link creation, brand alignment, and early revenue generation.
  • Deliver tailored, actionable recommendations that help creators increase earnings on Mavely, informed by creator demographic data and niche.
  • Build trust and maintain ongoing relationships with creators to drive sustained platform engagement and revenue growth.
• Revenue Impact
  • Drive measurable CGMV growth following creator touchpoints by influencing platform usage and monetization behaviors.
  • Track and optimize performance against core KPIs, including meetings booked, activation rates, and post-touchpoint revenue lift.
  • Analyze pipeline performance and outreach effectiveness to continuously improve conversion and engagement rates.
  • Leverage data and insights to prioritize efforts and maximize impact across your portfolio.
• Cross-Functional Collaboration & Insights
  • Partner with Campaigns, Lifecycle, and RevOps teams to align on creator opportunities, pipeline strategy, and performance insights.
  • Surface creator feedback and behavioral trends to inform product, marketing, and lifecycle improvements.
  • Contribute to the evolution of pipeline strategies, outreach frameworks, and activation playbooks.
  • Stay informed on creator trends and platform behaviors to continuously refine activation strategies.

What success looks like

• Within the first 30 days, you have a clear understanding of your creator pipeline, have completed initial outreach sequences, and are booking 1:1 calls with creators across your book of business.
• By 90 days, you are hitting core activation KPIs, including meetings booked and activation rates, and can articulate what drives high-performing creators in your segment.
• By 6 months, your touchpoints are driving measurable, sustained CGMV growth, and you have refined your outreach approach using data and performance insights.
• Within your first year, you are recognized as a trusted partner by creators in your portfolio and have contributed meaningfully to activation playbooks and cross-functional pipeline strategy.

Requirements

• 2-4 years of experience in a client-facing, revenue-driving role such as Sales, Account Management, Customer Success, or similar.
• Demonstrated ability to influence behavior and drive outcomes through direct communication, including calls and email outreach.
• Experience working within a CRM (HubSpot preferred) and managing a pipeline or book of business.
• Data-driven mindset with the ability to connect actions to revenue outcomes and optimize based on performance.
• Excellent written and verbal communication skills, with the ability to build trust and communicate with clarity and empathy.
• Strong understanding of social media, affiliate marketing, and the creator ecosystem.
• Highly organized and adaptable, with the ability to manage multiple priorities and maintain consistent follow-through in a fast-paced environment.
• Experience in the creator economy, influencer marketing, or affiliate platforms is a plus.

Skills

• Client-facing experience
• CRM management
• Data analysis
• Communication skills
• Understanding of social media and affiliate marketing
• Experience in the creator economy, influencer marketing, or affiliate platforms