Influencer & Paid Media Specialist

About the role

The Influencer & Paid Media Specialist will support influencer marketing and paid social media initiatives, focusing on TikTok, Instagram, YouTube, and emerging social platforms.

Responsibilities

• Identify, research, and recommend creators across TikTok, Instagram, YouTube, and emerging social platforms.
• Support influencer campaigns from creator selection through content delivery and campaign completion.
• Evaluate creators based on audience demographics, engagement, content quality, brand alignment, and campaign objectives.
• Maintain accurate asset tracking and campaign documentation for TikTok One platform.
• Coordinate influencer content delivery across Meta, TikTok, and YouTube advertising platforms.
• Support paid amplification efforts through organized asset management and documentation.
• Maintain campaign trackers, creator databases, and process documentation.
• Aid in campaign reporting, performance analysis, and recap presentations.
• Recommend process improvements that enhance efficiency and scalability across influencer marketing programs.

Requirements

• U.S. Citizen, Green Card Holder, or Authorized to Work in the U.S.
• 3-5 years of experience in influencer marketing, social media, creator partnerships, digital marketing, or a related field.
• Strong knowledge of TikTok, Instagram, YouTube, and current creator economy trends.
• Experience working with influencer marketing platforms and creator management tools.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent attention to detail and commitment to accuracy.
• Experience reviewing social media content and providing feedback to creators.
• Strong verbal and written communication skills.
• Ability to collaborate effectively with cross-functional teams.

Qualifications

• Strong knowledge of TikTok, Instagram, YouTube, and current creator economy trends.
• Experience working with influencer marketing platforms and creator management tools.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent attention to detail and commitment to accuracy.
• Experience reviewing social media content and providing feedback to creators.
• Strong verbal and written communication skills.
• Ability to collaborate effectively with cross-functional teams.

Skills

• Strong knowledge of TikTok, Instagram, YouTube, and current creator economy trends.
• Experience working with influencer marketing platforms and creator management tools.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent attention to detail and commitment to accuracy.
• Experience reviewing social media content and providing feedback to creators.
• Strong verbal and written communication skills.
• Ability to collaborate effectively with cross-functional teams.

Benefits

Comprehensive medical benefits
Competitive pay
401(k) retirement plan
and much more!

About INSPYR Solutions

INSPYR Solutions is a national expert in delivering flexible technology and talent solutions. We strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities.