Paid Media Specialist

Responsibilities

• Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio
• Advises on targeting, budgets, and creative with a focus on Reels and short-form video
• Occasionally launch and manage campaigns promoting films, trailers, and releases
• Report on audience growth and engagement and recommend optimizations

Requirements

• Senior experience running paid Instagram / Meta campaigns for creators or entertainment brands
• Track record growing engaged creator accounts
• Strong knowledge of the U.S. film industry
• Hands-on with Instagram Reels and audience building (lookalikes, retargeting)
• Experience marketing to Persian-American or U.S. film/cinephile communities is a plus