Inbound Marketing Manager

Duties and Responsibilities

• Design, build, and optimize trigger-based, automated multi-channel nurturing workflows within HubSpot to progress leads from discovery to enrollment.
• Maintain meticulous CRM data hygiene. Segment contact lists based on geography, clinical needs, and lifecycle stage to ensure hyper-personalized messaging.
• Systematically test email variants (subject lines, design layouts, send-times, and CTAs) to scale click-to-open rates (CTOR) and conversion metrics.
• Actively manage and optimize Google Business Profiles and local directory listings across all clinic locations to maximize visibility in local map packs.
• Strategize, automate, and monitor the review solicitation process. Build seamless review-request workflows and leverage positive social proof across marketing channels.
• Plan and write high-impact posts addressing core customer pain points and driving organic traffic.
• Craft engaging content that builds trust with families and deploy technical marketing tactics that resonate with potential clients looking for child therapy solutions.
• Track and report on the overall health of the inbound funnel: organic keyword growth, local search impressions, review generation rates, email engagement, and total MQLs.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• Work Experience: Minimum 5 years of experience in inbound marketing, content marketing, digital marketing, or other relevant field
• Equipment and Technology Requirements: Working knowledge of laptop/desktop PC, proficiency in Microsoft Office (Excel, PowerPoint, Word, etc.), and proficiency in G Suite (Gmail, Drive, Docs, Sheets, Google Meet)
• Other Competency Requirements: Ability to follow written instructions, ability to use computers and computer/software programs, ability to communicate expressively and receptively, strong understanding of inbound marketing tactics and strategies, heavy, hands-on experience managing HubSpot’s Marketing Hub, proven track record to successfully scale review volume, monitor sentiment, and manage multi-location listings, demonstratable experience growing non-paid web traffic via content creation and on-page optimization, excellent written and verbal communication skills with an eye for compelling content creation, analytical mindset with the ability to track and interpret inbound marketing metrics, ability to work collaboratively in a fast-paced, team-oriented environment, ability to handle multiple assignments on a timely basis with a high degree of accuracy, experience with AEO/GEO a plus

Salary

$70,000 - $80,000.00 + Annual Bonus

Working Conditions

• Centria's office hours are Monday through Friday from 8:30 AM – 6:00 PM.
• Additional time or occasional shift in schedule may be required to complete the above work or meet company objectives.
• Physical Demands: While performing the duties of this job, physical requirements such as bending, reaching, lifting, pushing, or pulling up to 30 pounds may be required. This role will require sitting most of the day as well as walking and standing periodically. This role may require close visual acuity on computer screens or monitors and the ability to analyze data and figures on a screen.

Physical Demands

• Bending
• Reaching
• Lifting up to 30 pounds
• Sitting most of the day
• Walking and standing periodically
• Close visual acuity on computer screens or monitors
• Analyzing data and figures on a screen

Equal Opportunity Employer

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, Veteran status, or disability status.