Inbound Marketing Manager

About the role

We’re changing the PropTech industry. As the Inbound Marketing Manager, you’ll be responsible for establishing strategy, running experiments, and converting traffic into qualified pipeline. You’ll work horizontally across web, analytics, content, and paid, optimizing our organic footprint and designing digital journeys that turn passive traffic into high-value inbound leads.

Responsibilities

• Inbound Strategy & Funnel Optimization
• Lead Generation Funnels: Design and optimize the end-to-end inbound user journey—from initial organic discovery to landing pages, forms, and lead capture.
• Conversion Rate Optimization (CRO): Partner with the team to run continuous A/B tests on website copy, CTAs, and layout to maximize visitor-to-lead conversion rates.
• Content Distribution & SEO: Collaborate with demand gen to ensure high-value research and data content is optimized for search (SEO/AEO) and aggressively distributed across organic channels.
• Campaign Execution & Lifecycle Marketing
• Nurture & Lifecycle Workflows: Partner with Demand Gen and Marketing Ops to optimize email nurture streams in HubSpot to move inbound leads deeper down the funnel and prepare them for Sales.
• Rapid Experimentation: Run fast testing cycles on content offers (e.g., gated reports, webinars, interactive tools) to find the highest-performing lead magnets for our target audience.
• Organic Channel Management: Oversee organic distribution strategies across company social channels, newsletters, and community hubs to drive consistent site traffic.
• Performance Measurement & Ops Support
• Inbound Analytics: Monitor and report on core inbound metrics, including organic traffic, form completion rates, cost-per-lead, and inbound pipeline velocity.
• Infrastructure Coordination: Partner with Marketing & RevOps to ensure clean lead attribution, accurate lead scoring, and seamless handoffs from inbound marketing to the Sales/SDR teams.

Requirements

• 3–5 years of hands-on experience in B2B marketing, with a dedicated focus on inbound marketing, SEO, and organic lead acquisition.
• Experience working in a fast-paced, high-growth startup or technology company environment.
• Deep tactical expertise in at least 2 core inbound areas (e.g., SEO/AEO/Content Strategy, Conversion Rate Optimization (CRO), or Web Analytics).
• Strong analytical foundation: Comfort navigating tools like GA4, Google Search Console, and SEO platforms (Ahrefs, SEMrush) to spot traffic trends and drop-off points.
• Expert-level working knowledge of marketing automation platforms and CRM systems (HubSpot and Salesforce experience is highly preferred).
• Excellent collaborator who can bridge the gap between creative content production and technical marketing operations.

Qualifications

• Exceptional communication skills and the ability to collaborate effectively with cross-functional teams.
• Proven track record of driving results through inbound marketing campaigns and initiatives.
• Ability to manage multiple projects simultaneously and prioritize tasks efficiently.
• Experience with marketing analytics tools and proficiency in using Google Analytics and other SEO tools.
• Knowledge of HubSpot and Salesforce, or similar CRM systems.

Skills

• SEO and Search Engine Optimization
• Content Strategy and Distribution
• Conversion Rate Optimization (CRO)
• Marketing Automation
• Analytics and Reporting
• Collaboration and Teamwork

Benefits

• Remote-First: We offer the freedom to work from home across most of the U.S.
• Competitive Compensation: We believe in hiring the best and paying accordingly. You’ll receive a competitive salary that reflects your impact and expertise.
• Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones.
• Your Health Matters: Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family.
• Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.
• Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too.
• Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.

Pay

Competitive compensation package based on experience and qualifications.

Schedule

Full-time position, remote-first.