In-Dealership Facilitator

Responsibilities

• Deliver engaging, in-person training sessions on customer service best practices and core sales fundamentals
• Coach dealership staff on rapport building, active listening, and identifying customer needs
• Train teams across the full sales lifecycle, from initial engagement through closing
• Reinforce Sales 101 principles, including prospecting, qualifying, presenting, objection handling, and closing
• Provide real-time coaching through observation, role-play, and one-on-one feedback
• Partner with dealership leadership to identify performance gaps and tailor training solutions
• Build and maintain strong relationships with assigned dealership teams
• Participate in ongoing trainer development sessions
• Complete weekly administrative tasks, including time/expense reporting and status updates
• Support additional program needs as required

Qualifications

• 3+ years of experience in sales training, dealership operations, or customer experience coaching
• Automotive retail experience preferred, but not required
• Demonstrated ability to teach and reinforce core sales skills
• Strong communication, presentation, and interpersonal skills
• Ability to engage diverse audiences and adapt training styles as needed
• Proven coaching ability with a focus on driving behavioral change
• Comfortable working on-site in a dealership environment